Outdoor Retailer Winter Market
Outdoor Retailer announced it will host the second cycle of "Project OR, " a 48-hour 'concept-to-prototype' student design competition meant to inspire innovative winter outdoor fashions, in conjunction with Outdoor Retailer Winter Market held Jan. 22–25, 2008, at the Salt Palace Convention Center in Salt Lake City, Utah.
"Project OR at Outdoor Retailer Summer Market 2008 proved to be an engaging forum for showcasing the future of outdoor industry fashion through each contestant's product development story, " said Kenji Haroutunian, Outdoor Retailer show director. "Project OR fuses fresh design ideas and legendary outdoor design minds together in an exciting format that brings more value to the design-minded attendee. It also puts forth the real challenges professional designers face as they try to blend function, fashion and performance. OR is excited to introduce young designers to our community at OR Winter Market."
Project OR commissions five hand-picked design students from top design programs around the country to produce a garment prototype that is original, an innovative use of performance and eco-friendly materials, and has a practical application for the outdoor market
Once initial garment designs are complete, contestants turn their drawings into product using the latest fabrics, zippers and other clothing components provided by participating supplier exhibitors. With sourcing complete, contestants spend the remainder of the 48-hour deadline at their work station (equipped with sewing machines, cutting tables, pressing equipment and tools) building their final prototypes.
Project OR's panel of judges, comprised of OR-selected designers and industry trend-setters, review each contestant's final prototype and presentation on the last day of the show (Jan. 25). The winning student receives an all-expenses-paid trip to Outdoor Retailer Summer Market '09 and a profile in Textile Intelligence.
Project OR Winter Market competitors are filmed in a reality-competition type format that begins with an initial Design Brief and follows them through the conception, sourcing, production and final presentation stages of the competition.
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