Brau Beviale is a charming exhibition

A jumble of international languages from 34,164 trade visitors (2007: 34,456) plus 1,395 exhibitors, a good mood among market leaders and newcomers, innovations, sparkling ideas, and the pleasure of seeing friends and colleagues again at Brau Beviale 2008 in the Exhibition Centre Nuremberg. Whereas the financial crisis caused severe autumn depressions elsewhere, the European beverage industry celebrated its annual industry get-together in Nuremberg from 12-14 November.

A good one in five of the visitors at the world's most important capital goods exhibition for the industry in 2008 travelled from abroad – mainly from Austria, Switzerland, Belgium, the Netherlands, France, Great Britain, Italy and the growth markets of Central Eastern and Eastern Europe – to source information about beverage raw materials, technologies, logistics and marketing from the exhibitors, of which a good 40 % were international.

The exhibitors came from altogether 49 countries, headed by 830 German companies, followed by companies from Italy, Great Britain, Austria, the Netherlands, Switzerland and France. The pavilion sponsored by the Federal Ministry of Economics and Technology (BMWi) impressed with creative new developments from the 23 young and innovative companies taking part. More than 90 % of the exhibitors are satisfied with the overall success of their exhibiting activities and more than 91 % made new business connections, so that 77 % expect lively follow-up business from these contacts despite the critical situation in the world economy.

The "Energy & Water" theme pavilion received an excellent response – and not just because of constantly rising raw material prices, regional restrictions and climate protection laws. There was a lively demand from exhibitors for the impressive presentation – organized by NürnbergMesse in cooperation with the Competence Pool Weihenstephan (CPW) of Munich Technical University. 25 companies showed products and services for optimizing industrial energy and water management on an area of approx. 1,000 m².

The aim of the organizers of the IT@Beverage Industry theme pavilion, NürnbergMesse and the Research Institute for Management and Beverage Logistics at the Brewery Research and Training Institute (VLB), Berlin, was to simplify business processes using modern information and telecommunication technology. 14 companies presented software solutions, mobile solutions, IT security and more on 600 m².

The German Packaging Award was a new feature at Brau Beviale, but not for the Exhibition Centre Nuremberg. Insiders have admired the innovative, original or ingenious exhibits at the international competition for the German Packaging Award for years at FachPack, the Trade Fair for Packaging Solutions in Nuremberg (29.9-1.10.2009). This exhibition took a scheduled break in 2008, but the German Packaging Award remained in Nuremberg.

The European Beer Star Award was presented this year for the fifth time. The star launched jointly by the Private Brauereien Bayern, the honorary sponsor of the exhibition, and the German and European federations shone more brightly than ever in 2008. 688 beers from all over the world competed for this coveted award – from the whole of Europe, Asia, Australia, North and South America and for the first time from Africa as well. Exhibitors and visitors at BRAU Beviale 2008 who appreciate a genuine beer with character also had a substantial say here. They tested the gold medal beers from 42 categories on the first day of the exhibition and selected their Consumer Favourites. Gold for Barre Alt, Privatbrauerei Ernst Barre, Lübbecke (D); silver for Drei Kronen Weizenbock, Brauerei-Gasthof Drei Kronen; Scheßlitz (D); and bronze for Raschhofer Zwickl, Brauerei Raschhofer, Altheim (A).

The British market researchers from Canadean forecast 18% global growth for beverage consumption from 2007 to 2012. Almost 1.8 billion hl of beer were brewed worldwide in 2007, some 91 million hl or a good 5 % more than 2006 (Barth Hop Report 2007/08, Nürnberg). Almost half of this growth comes from China, which as the world’s biggest brewer (393 million hl) meanwhile has a 22 % share of world beer production. China is followed by the USA (234) and Russia (116), which overtook Germany (115) in 2007. Further growth came mainly from Russia, the Ukraine, Vietnam, Mexico, the USA, Brazil and Venezuela. This means the future potentials are in Asia, Eastern Europe and South America. The most strongly growing beer production markets in Europe in 2007 were the Ukraine, Russia, Italy, Romania and Poland.

The production value of food processing and packaging machinery rose by 9 % to some 5.3 billion EUR in the first half of 2008 (2007: 4.8 billion EUR), but the VDMA-Fachverband Nahrungsmittel- und Verpackungsmaschinen has registered a distinct drop in orders since the middle of 2008. The production volume of this sector with around 650 companies and 58,000 employees is therefore expected to rise by 5 % to a good 11 billion EUR (2007: 10.6 billion EUR) for the whole year.

In the world market for packaging machinery, which according to VDMA has a volume of 21.8 billion EUR (2006: 20.8 billion EUR), Germany improved its leading position in 2007 to a share of 22.8 % (2006: 22 %), which puts it well ahead of Italy, the USA and Japan. The TOP 10 buying countries for German exports are the USA, ahead of Russia, Great Britain, France, Spain, China, the Netherlands, Poland, Switzerland and the Ukraine.

Brau Beviale 2010 will be held in the Exhibition Centre Nuremberg from 10-12 November.

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