World of Perishables Middle East

Fresh fruits and vegetables from every region of the globe are now on demand all year round and are recording rapid growth rates. To provide a platform for this demand – also with regard to technology, packaging and logistics – Messe Essen and planetfair are holding the first "WOP DUBAI – World of Perishables" from 3rd to 5th March 2009 In the Dubai Airport Expo Centre, the companies will be presenting their products and services from the areas of fresh produce, goods safety, technical equipment, transport, trade and services.

"With the WOP DUBAI, we are setting up the first annual venue for international professionals from the industry in the most important market of the region", says Egon Galinnis, managing director of Messe Essen. Michael Müller, managing director of the joint venture partner planetfair located in Dubai, stressed: "Dubai is the transhipment point for fresh fruit and vegetables in the Gulf region. 36% of the products imported there are then exported again to the neighbouring countries. In 2007 that was over a million metric tonnes."

The exhibitors at the "WOP DUBAI" make up the entire production chain from producer and processor to end consumer. Here, the trade visitors from import and export meet with new providers, tap new sources of supply and find out about solutions for packaging or transport. With its range of products and services, the fair is aimed at wholesalers and retailers, hypermarkets and large supermarkets as well as buyers from the hotel and catering trade.

The "WOP DUBAI" receives support from the highest level: his Highness Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai and Minister of Finance and Industry for UAE, has taken on the patronage of the fair. Thus, the WOP DUBAI is cooperating closely with the Dubai Municipality and the Dubai Central Fruit & Vegetable Market. With over 200 companies on an area of a million square metres, the Dubai Central Fruit & Vegetable Market is the largest and most significant trading centre for fresh produce in the Middle East.

The event is held alongside the IPM DUBAI – International Plants Expo – which, in only three years, has developed into the leading plant fair in the Middle East. Trade visitors have access to both fairs.

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