8th China Brew and Beverage: Industry platform for the Asian region

The 8th China Brew and Beverage was all about raw materials, technologies, logistics and marketing. The International Brew & Beverage Processing Technology and Equipment Exhibition from 20-23 October brought together the Who's Who of the industry. 46,751 visitors and 491 exhibitors from 21 countries and regions were welcomed by the organizer, the China National Building Material & Light Industrial Machinery Group Corporation (CNBLM).

Well-known exhibitors presented products such as filling and packaging systems for bottles and cans, disinfection and cleaning equipment, beverages and additives in altogether ten halls of the China International Exhibition Center (CIEC) in Peking. Market-leading German companies were represented by their local branches in China. Nürnberg Global Fairs, the international subsidiary of NürnbergMesse, was responsible for the German pavilion. A total of 22 exhibitors used the German pavilion to present their products to the Chinese trade visitors.

The eighth edition of the China Brew and Beverage covered a display area of almost 23,000 m2. It ranks as the biggest exhibition for brewing and beverage technology in the Asian region. Most of the 491 exhibitors were present on their own stand. They used the opportunity to present their products to an international audience. The exhibitors at the three-day event, including 368 from China and 123 from abroad, made important contacts for expanding their business.

Strong presence of German companies
The German companies occupied over 3,000 m2, more than half the display area for international exhibitors. 22 German exhibitors used the German pavilion (877 m2) sponsored by the Federal Ministry of Economics and Technology (BMWi) and the support provided by Nürnberg Global Fairs. BMWi's aim is that the pavilion helps companies to enter new markets.

The joint presence of German companies creates a basis from which companies can capture a market and then operate independently. At the same time, first-time exhibitors particularly profit from the logistics support from Nürnberg Global Fairs. BMWi sponsors the German pavilion in close cooperation with the Association of the German Trade Fair Industry (AUMA) and is supported by the Fachverband Nahrungsmittelmaschinen und Verpackungsmaschinen im VDMA. The project is successful: Some companies that exhibited in the German pavilion in the past showed their colours on their own stands in 2008.

The following companies exhibited in the German pavilion: Joh. Albrecht Brautechnik, API Schmidt-Bretten, Joh. Barth & Sohn, BASF (China), Beckhoff Automation, Begerow, das BMWi, drinktec, ecomac Gebrauchtmaschinen, EUWA Water Treatment Plants, Fristam Pumpen, Gernep, Heuft Systemtechnik, KIC Krones, Krones, Nord Drivesystems, Orbitalum Tools, ProLeiT International, Röders, Schmidt-Seeger, the Brewery Research and Training Institute in Berlin (VLB) and GEA Westfalia Separator.

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