The Number-One Tuning and Motor Sport Fair

The international Essen Motor Show 2008 will commence with fresh drive: With new attractions relating to all aspects of the fascination of automobiles, it will provide new impetus. As the motor sport meeting place of the year and the fair platform for innovations from motor sport, the Essen Motor Show will emphasise its traditionally leading role in the racing sector. For the first time, the fair will come up with a spectacular indoor racetrack in the newly created Motor Sport Arena. With its available range of sporty vehicles, the largest tuning range on offer anywhere in the world, noble oldtimers and classic cars as well as the highlights in motor sport matters, the Essen Motor Show 2008 will be a mirror image of automobile individuality.

Tuning Trends and Innovations
The fair halls of the Essen Motor Show will encompass the range available on the global market for individual and sporty vehicles. In the noble ambience of the Tuning Salon, the members of VDAT - Verband der Automobil Tuner (the "Association of Automobile Tuners") as well as dealers and component suppliers will present their tuning range on offer. Manufacturers and original equipment suppliers will introduce their innovations and trends: From series vehicles via tyres, wheel rims and chassis right up to accessories.

First Choice for Motor Sport Fans
An indoor racetrack with training sessions, races, stunt shows, awards ceremonies and test drives will promise nothing but goose pimples in the upper horsepower range throughout the duration of the fair. In the 'Drift Challenge', the champion of the curve artists will be chosen and visitors will be able to join in chasing records as passengers. The extra highlight: In a Pit Lane with 20 racing pits in total, enthusiasts will learn the red-hot news about racing clubs and series. For the visitors, the opportunity to cast a glance behind the scenes of live racing. Drivers, sponsors, manufacturers, ambitious hobby racing drivers and engineers will exchange ideas and experience in the Motor Sport Lounge, the top meeting place for fans and active racing drivers at the fair.

Motor Sport Innovation Center
New technical developments for racing will be the central subject in the 'Motor Sport Innovation Center'. The product show will extend from brake systems and carbon wheels via fuel pumps and belt systems right up to racing shock absorbers. Oils and lubricants, cart parts, measuring and testing devices as well as innovations from technical motor sport equipment will be presented as well.

Oldtimers and Classic Cars
Exceptional oldtimers and classic cars from all epochs will embody the automobile individuality of past epochs and will spread quite particular nostalgic flair at the Essen Motor Show 2008. However, the beautiful, rare and sportily elegant automobiles will not only be presented. It will also be possible to purchase them.

On the "Dream Car Boulevard":
the Crème de la Crème of the Super Sports Cars

20 historic and current dream cars from famous automobile companies and specialised manufacturers of small-scale series will shine on the new "Dream Car Boulevard", will permit a comparison and will highlight the development in the field of the super sports cars. For most car fans, they are an unrealisable dream, the "super cars" not only from traditional companies such as Audi, Bentley, Bugatti, Ferrari, Lamborghini, Maserati, Mercedes-Benz, Porsche or Rolls Royce but also from manufacturers of small-scale series such as Ascari, Koenigsegg, Pagani, Saleen and Spyker.

Action and Bizarre Things in the Automobile Party Zone
In the automobile party zone at the Essen Motor Show, not only the lowriders will dance in 2008 too: In the wild spectacle consisting of shows, action games and cars, the 'Bike Builder of the Year 2005' Fred Kodlin will demonstrate his newest Murdercycle bikes and the stars of the DMAX series 'Die Ludolfs', 'Der Checker' and 'Tuning-Alarm' will be available to answer the questions of their fans. In addition to lowrider shows, the befittingly jazzed-up car cruizers and finally the DTS girls will ensure a red-hot atmosphere.

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