Cebit 2009 Gearing Up To Highlight Green It And Webciety

With California as its Partner State plus Green IT and Webciety as specially featured topics, CeBIT is preparing to once again bring the entire international community of ICT vendors, buyers and enthusiasts together in Hannover, Germany, next March. 'For exhibitors from around the world, and particularly from California, the upcoming CeBIT offers boundless business opportunities. As a premium marketplace for digital business, there is simply no other event like CeBIT, ' comments Ernst Raue, the Deutsche Messe board member in charge of the show. 'And by teaming up with the state of California, ' adds Raue, 'the next CeBIt is going to be truly special.'

In view of an excellent business climate throughout Europe and corporate investment potential running high, Raue refers to 'a billion-dollar market in the making - a market best reached by using CeBIT as the perfect stepping stone to Europe and beyond.' In 2008, CeBIT set the stage for a whopping 10 million business talks, triggering purchase plans totaling some15 billion USD.

Referring to an overriding theme first launched at CeBIT 2008, Raue remarked that 'Green IT is now unmistakably on the agenda of the global ICT community. And with key support from BITKOM (the German Association for Information Technology, Telecommunications and New Media) and Germany's federal government, we will be giving Green IT an even greater spin at the upcoming show.' Only the world's biggest and most dynamic event for digital business has what it takes to put a global spotlight on the sector's hottest issues.'

Walter Hirche, Minister of Economics for CeBIT's home state of Lower Saxony, also commented enthusiastically on the CeBIT/California alliance: 'It is a great honor for us to have the state of California as our Partner State in 2009. Each of the nations who have enjoyed this role in years past - most recently Russia and France - have derived major benefit from participating, leading to a huge upsurge in business with partners in Germany.' Hirche went on to say that Germany is looking forward to generating similar benefit with, and for, CeBIT's new partner state, exclaiming: 'Let us join forces and use CeBIT to build a bridge of innovation between us.'

Also as a tribute to the remarkably innovative state of California, the makers of CeBIT are working on a totally newfangled showcase for the exciting waves of innovation coming from Web developments about to become realities. In Raue's words: 'Our vision is to give the global Webciety assembled at CeBIT an international home base all their own. We are dedicated to making CeBIT the place where the Web's amazing powers of inception can be touched and experienced, up close and for real.' In pursuit of this vision, new forms of participation and new modes of presentation have been devised. 'For the Webciety Area, we have dreamed up some trailblazing plug-and-play options which let exhibitors show up carrying not much more than a laptop.'

CeBIT 2009 will take place from 3 to 8 March, attracting scores of exhibitors and visitors from every continent. The 2008 statistics: 5, 845 exhibitors from 77 different countries, and about half a million attendees from 100 nations. Among the speakers to be featured at the Opening Event on 2 March (the eve of CeBIT) will be Intel's board chairman, Craig Barrett.

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