The Coca-cola Company President To Headline Beverage Conference

The American Beverage Association announced that Muhtar Kent, president and chief executive officer of The Coca-Cola Company, will deliver the keynote address at the nation's premier beverage conference, InterBev 2008, in Las Vegas on October 20.

"We are very excited that Muhtar Kent has agreed to participate in InterBev, " Susan Neely, president and chief executive officer of the American Beverage Association said. "InterBev is the largest beverage conference in North America. This year, some of the most compelling and recognized speakers in the food and beverage industry will be making presentations. And now with the addition of Muhtar Kent, our attendees will have the benefit of hearing from the chief executive of one of the largest and most respected companies in the world."

Mr. Kent will discuss the rapidly changing beverage market and its implications for the future of the industry.

Mr. Kent joined The Coca-Cola Company in Atlanta in 1978 and held a variety of marketing and operations roles throughout the Coca-Cola system until 1999, when he left to become president and CEO of the Efes Beverage Group, the majority shareholder of Turkish bottler Coca-Cola Icecek. He returned to The Coca-Cola Company in May 2005, serving as president and chief operating officer of the North Asia, Eurasia and Middle East Group, where he was responsible for the operations across a broad and diverse geographic region that included China, Japan and Russia.

In January 2006, Mr. Kent was named president of Coca-Cola International, responsible for operations outside of North America. He was appointed president and chief operating officer of the Company in December 2006 and, on July 1, 2008, he succeeded Neville Isdell as chief executive officer of the Company.

InterBev is the biennial conference of the American Beverage Association, now in partnership with International Bottled Water Association the trade groups representing the non-alcoholic beverage industry. Already, InterBev has scheduled more than 30 educational sessions in four major industry-oriented tracks to enhance the professional knowledge of participating attendees. These tracks will focus on industry trends; sustainability; facility operations and management along with the technical and regulatory aspects of the beverage industry.

More than 300 exhibitors are expected to welcome 3,000 attendees at the four-day event.

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