SТW Europe08: Beating The Credit Crunch With Effective Data Storage

Storage Networking World (SNW) Europe, the region's largest independent conference dedicated to data and storage management will provide its delegates the opportunity to learn how to address the current credit crunch with a wide variety of data and storage management technologies. Opening in just five weeks on 27th October at Congress Frankfurt, SNW Europe 2008 promises to offer organisations in the public and private sectors the chance to hear from leading experts on topics such as data deduplication (Deutsche BP, OSI International Foods, Data Domain, LSI, Quantum and SNIA Europe), cloud storage (Arados Consulting, BT, GlassHouse, Parascale and SNIA Europe) and thin provisioning (3PAR and LSI).

'For 2008 we have put together an array of presentations, tutorials and case studies that show how data centres can successfully weather the current economic climate with cost-effective technologies and architectures, ' said Paul Trowbridge, marketing director for SNW Europe. 'This year many delegates will be looking for solutions that allow them to scale their IT infrastructures without a large injection of financial resources and SNW Europe will be the place to find them.'

SNW Europe 2008 will kick off with its brand new Channel Summit the afternoon of Monday 27th October which will offer EMEA resellers, distributors, systems integrators and consultants the opportunity to get firsthand information on sponsoring vendors' channel programmes, new solutions and roadmaps. Presentations will be given by 3PAR, Brocade, Dell, Emulex, Fujitsu Siemens Computers, Hitachi GST, HP, Overland, Quantum and Syncsort. Analyst firms ESG, IDC and TheInfoPro will also speak at the Summit. In 2007 over 300 members of the EMEA channel community attended the conference.

'The SNW Europe Channel Summit will allow us to better focus on our different target audiences at the event and deliver clear messages on both the benefits of partnering with Emulex and the advantages of deploying our market-leading solutions within today's datacentre, ' said Jason Phippen, director of EMEA marketing and alliances. 'For an organisation relying 100% on an indirect sales model such as Emulex, to ensure that our partners are familiar with our channel programmes and understand our products is of paramount importance.'

SNW Europe 2008 is not short of case studies either: over the three days, delegates will be able to attend talks by the Barcelona City Hall, German football club Borussia Mönchengladbach, the Swiss Friedrich Miescher Institute, Devon and Cornwall Police, Lufthansa Systems, Dutch telecom operator KPN, automotive component manufacturer Leoni AG, research facility Steinbuch Computing centre, Liverpool Women's NHS Foundation Trust, the Südharz-Krankenhaus Nordhausen hospital, and German broadcaster ARD.

With registrations up on 2007, SNW Europe 2008 promises to be once again the hottest appointment of the year for IT professionals looking to further their knowledge of current and upcoming storage-related products and technology trends. Delegates interested in bespoke training will be able to attend sessions at the popular SNIA Hands-on Lab to try out the latest products, as well as attend interactive 90-minute classes delivered by education partners ExperTeach, Fast Lane, Infinity I/O and qSkills. All training will be free of charge for end user and channel delegates.

'The training programme is a key element of the conference. Whether you are a qualified storage architect or just embarking on your career in IT, SNW Europe offers something for everyone, ' said Peter Coleman, managing director at Infinity I/O. 'For those interested in the formal SNIA accreditation scheme, we will be hosting classes throughout the conference to prepare them to sit the exam at one of the many authorised centres across Europe.'

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