Asia Fruit Logistica Enjoys Huge Growth in Hong Kong

HONG KONG is going to be the only place to be in a few weeks time for anyone interested in the world's fastest growing markets for fresh fruit and vegetables because China's commercial and trading hub is playing host to Asia Fruit Logistica and the ASIAFRUIT CONGRESS for the first time. More than 3,000 key buyers from the international fresh fruit and vegetable business are expected to attend this year's Asia Fruit Logistica trade fair and conference event, which takes place from 10 - 12 September 2008 in Hong Kong.

Demand for space at the Hong Kong Convention and Exhibition Centre (HKCEC) has been very strong, so much so that Asia Fruit Logistica has now officially sold out of exhibition space.

Trade visitors will find a trade fair that is 70 per cent bigger than last year's launch event in Thailand: over 200 exhibitors from 30 countries worldwide are due at this year's Asia Fruit Logistica, while the ASIAFRUIT CONGRESS is on target to attract more than 600 top-level delegates from all over the world.

"Asia Fruit Logistica is the most international trade fair for fresh fruit and vegetable marketing that we've ever seen in Asia, " said Gérald Lamusse, managing director of GPE Global Produce Events GmbH, the joint-venture company which organises Asia Fruit Logistica.

The sell-out trade fair includes exhibitors from 11 countries in Asia and major supplying countries such as the US, Australia, New Zealand, South Africa as well as Europe and Latin America. The largest number of exhibitors comes from the host country China, with a strong presence of exhibitors from Japan, Malaysia, Pakistan, Philippines, South Korea, Taiwan and Thailand also present.

Key supplying countries such as the USA, Australia and New Zealand as well as emerging suppliers from Peru, the Netherlands and Italy have more than doubled their space at Asia Fruit Logistica this year.

"Almost all of Asia's leading fresh produce companies as well as key regional operators and smaller, specialist niche players are going to be exhibiting in Hong Kong in September, " explained Mr Lamusse. "It shows that Asia Fruit Logistica is the only trade fair for the fresh fruit and vegetable business in Asia as a whole." Organised by Asiafruit Magazine, the ASIA FRUIT CONGRESS promises an exciting array of top-level speakers from the international fresh fruit and vegetable business. The three-day conference, which takes place every morning at the HKCEC before the start of Asia Fruit Logistica, looks at the key trends in Asia's fast-changing fresh produce business.

"Developments across the Asian fresh fruit and vegetable business have always been the focus of the ASIAFRUIT CONGRESS, " said Asiafruit Magazine editor John Hey, who puts together the busy conference programme. "This year the ASIAFRUIT CONGRESS is going to look in detail at the ongoing changes in Asian food retailing, at the emergence of new consumer markets such as Vietnam and India, and at some of the key trends in major supplying countries to Asia."

Asiafruit Congress speakers include senior executives from MGB METRO Group Buying, Wellcome Hong Kong, TNS Vietnam, Rabobank Asia, Accenture, Fresh Studio Innovations, Belrose Inc, IQonsulting Chile, San Clemente, Vanguard International, RK Marketing, HortResearch, Horticulture New Zealand, and others.

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