Chilled Food 2008

Just in time for the presentation of the programme for the third Chilled Food congress trade fair in 2008, the first exhibitors have also been signing up to participate. In addition to Bard Metzgerei-Produkte, Bischofszell (Switzerland), and Boboli Netherlands, companies such as FSP, Hilcona and Steinhaus have booked stands. Thus congress participants can expect to meet high-level food industry partners and to enjoy interesting and practice-oriented presentations.

From 8th to 9th September 2008, the programme will focus on market analyses and practical examples from the successful chilled food market segment. The subjects will appeal equally to buyers from the trade and the catering and food service market, and will reflect the dynamic developments in the different sales channels. In addition, the programme will showcase a broad range of chilled food products, ranging from fresh salads and ready-to-eat pasta dishes to smoothies, sandwiches and other "to go" snacks. As part of the evening event on 8th September, the Chilled Food Award will be conferred for the fifth time. The congress and accompanying trade fair will take place in the Congress Centre East and in Koelnmesse's Hall 11.3, which is adjacent to the congress facilities.

The first day of the congress will see experts sharing insights into new food trends and sales potential for the sector. Their international outlook will be complemented by a case study tracking the development of chilled food on the German market over a period of six years. In the afternoon, different company presentations will focus on the tension between name brands and retailers' own brands.

The main subject of the late afternoon will be "Freshness", illustrated by successful concepts for different sales channels. One of the most important and successful channels for chilled food products is the catering and food service market, as will be demonstrated. Rounding off the day's activities, the evening event and award ceremony will be a relaxed get-together featuring chilled food and cool drinks.

The programme on 9th September will once again be practice-oriented, focusing on the slogan "Ultrafreshness - Goals, Achievability and Outlook". Handling logistics, managing goods and improving the selection of products are particularly important for the chilled food sector, and will hence be a major focus here. Another issue will be how to best provide attractive products for the world of premium catering. The afternoon's events will feature presentations of examples of best practice from different sales channels.

On both days of the congress, extended breaks will offer plenty of time for participants to visit exhibitors' stands and find out about new products and services. At the last Chilled Food 2006, 30 companies took advantage of this exclusive and attractive presentation platform to introduce their ideas to trade visitors. The exhibition is exclusively reserved for congress participants. 428 trade specialists attended the congress in 2006.

Chilled Food 2008 will be organised by Koelnmesse GmbH in cooperation with Lebensmittel Praxis Verlag Neuwied GmbH (LPV). The event will be supported by the Federal Association of the German Food Industry (BVE), the Federal Association of the German Retail Grocery Trade (BVL), the German Agricultural Marketing Board (CMA) and Bayer Gastronomie.

write your comments about the article :: 2008 Exhibition News :: home page