Guangzhou International Beauty & Cosmetic Import-Export

A total restyle is underway for the 29th edition of the Guangzhou International Beauty & Cosmetic Import-Export Expo: NEW outstanding events devoted to industry professionals, NEW international participants joining the show, NEW high-profile visitors attending the fair, all taking place in the brand NEW modern Phase II of the Pazhou Complex.

The 29th edition of the Guangzhou International Beauty & Cosmetic Import-Export Expo in September 2008 will definitely mark a milestone in the fair's journey towards becoming the all-encompassing beauty event for the China market. There will be a significant strategic realignment in the concept of the show to strengthen the professionalism of the fair, supported by an extensive marketing campaign and an unparalleled image makeover.

The NEW venue: welcome to the glamorous setting of the Pazhou Complex!

Already acknowledged as the future sub-downtown area of Guangzhou, Pazhou is the theatre of many major innovations undertaken by the city including the establishment of new hotels, office buildings and transportation hubs. Featuring efficient connections and modern facilities, the Pazhou area is the perfect location to host the new Guangzhou International Beauty & Cosmetic Import-Export Expo. From September 2008, the fair will move to the China Import and Export Fair Pazhou Complex, the largest exhibition centre in Asia with 253, 000 sqm of indoor net exhibition area, and will occupy 6 halls of the Phase II facilities.

The remarkable design concept characterizing the entire venue and the specially-built exhibition halls will definitely grant a new allure to the whole event, offering greater booth exposure and raising the image of exhibits. The perfect setting to welcome the main highlight of the upcoming edition: a dedicated hall gathering international brands and group pavilions where buyers and distributors will be able to discover the latest trends and novelties from around the world.

The expanded show floor will also enable the organisers to accommodate even more exhibitors while the new product sectorisation scheme will present every single product category the best business environment. The NEW visitors: targeting the high-end most qualified professionals of the China beauty industry.

The Guangzhou International Beauty & Cosmetic Import-Export Expo is the most comprehensive domestic beauty show in China, recording more than 260,000 visitors entries to every edition.

An analysis carried out on the nature of the attendance highlighted that over 30% of the visitors are professional beauty or hair salon owners and employees, while a consistent 27% of the visitors are represented by distributors and wholesalers of cosmetics products. This makes the show the reference event for the professional salon industry in China and an important meeting point for all the distributors of relevant categories of products.

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