Asia Fruit Logistica

Asia Fruit Logistica is set to confirm its key role as Asia's only regional trade fair for the international fresh fruit and vegetable business thanks to a strong increase in registrations from exhibitors from supplying countries all over the world. The three-day trade fair, which takes place alongside the ASIAFRUIT CONGRESS at the HKCEC Hong Kong Convention & Exhibition Centre from 10-12 September 2008, is enjoying a surge in registrations. Exhibitor numbers are expected to be as much as 35 per cent higher on last year's launch event in Bangkok.

"Hong Kong is a major hub for the fresh fruit and vegetable business in Asia, " said Gérald Lamusse, managing director of GPE Global Produce Events GmbH, the joint-venture company which organises Asia Fruit Logistica. "Its proximity to the China market is vitally important, so much so that the amount of exhibition space reserved by Chinese fresh produce companies is already up by 45 per cent. China will be the largest single exhibiting country at Asia Fruit Logistica in 2008."

At the same time, Asia Fruit Logistica is enjoying very positive growth from exhibitors in other parts of the world. Fresh produce exporters from the Netherlands are combining under the Holland Fresh Group in a major pavilion that plays a role in making the European country second in size behind China at this year's event. And, as if to underline the importance of the trade fair for the Netherlands, the Dutch are also organising a study tour of China for their exporters in the run-up to Asia Fruit Logistica.

Stand space from some of the world's leading supplying countries to Asia is also growing very rapidly. Registrations from Australia (+82 per cent) and New Zealand (+117 per cent) have doubled, demonstrating the importance that fresh fruit and vegetable exporters from both countries see in the event to help them market their fruit in Asia, says Mr Lamusse. "Peru has also substantially stepped up its presence, " he said, "and will feature among the top five national pavilions in Hong Kong." New too for Asia Fruit Logistica this year are exhibitors from Azerbaijan, Cyprus, Israel, Malaysia and Pakistan.

"Registrations are still open for companies who want to exhibit at Asia Fruit Logistica this year, " said Mr Lamusse. "Hong Kong in September really is the place to be if you want to make your mark in Asia. Let's not forget that this is the world's fastest growing market for fresh fruits and vegetable. It's one of the reasons why Asia Fruit Logistica is growing so quickly."

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