Pure London

Now gearing up for the August event, Pure London is the UK's largest and one of Europe's most exciting trade fashion events. Taking place 3 - 4 - 5 August 2008 at London Olympia, Pure is always one step ahead focusing on labels with distinction; featuring fresh, aspirational and exciting spring/summer 2009 collections. Professional buyers will have the opportunity to browse over 800 British and international brands all in one place.

Pure London has expanded and developed inline with the womenswear market and has been edited into six new distinct sections; Elan Directional – showcasing brands with a focus on design for the fashion forward women, Elan Studio –contemporary bridge lines offering a wide mix of tailored and timeless collections, Elan Boutique – a range of exciting casual wear and exquisite occasional wear, Spirit – a mix of fashion focused young unisex collections, Footwear – a section dedicated to designer and contemporary footwear and Accessories – creative designs in jewellery, bags, wraps and hats. These defined areas allow the professional buyer to have a focused and easy buying experience while discovering the hottest new labels.

The unmissable event will also feature daily catwalk shows from Pure Spirit and Pure Elan as well as trend forecasts presented by Drapers, providing an inspirational highlight for the thousands of buyers who attend the event.

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