Cosmoprof North America

Private Label Magazine will present Secrets to Developing a Successful Private Label Business at Cosmoprof North America. This is the first time when a special conference is dedicated to the private label market segment by the organizers and it is created to give attendees insight from successful players involved in the various aspects of the private label business.

This conference is a must attend for small and medium size businesses as well as manufacturers who would like to get more involved in this lucrative market. Nearly every major chain which has over 1, 000 locations in prestige or mass has at least a 30-40% private-label mix whether it be prestige private label, me-too products or generic – this is definitely an opportunity worth exploring by all medium size companies with more than one location. This workshop is available to all Cosmoprof North America attendees at no additional charge.

Pam Busiek, President of CBI Laboratories, will focus on how to create a private label for small businesses such as salons, spas, and small retail shops. Busiek will also show a brief PowerPoint presentation with what a prospective client should look at when evaluating a private label manufacturer, including the most important questions to ask a prospective vendor.

Karen Young, Owner of The Young Group and former Vice President of Advertising and Marketing for Lancôme, will give a brief market overview of the history of private label in beauty. Young will provide examples of successful and not so successful private label attempts and link the process between manufacturing and marketing. She will give a practical guide into how to approach the creative process and decisions leading up to developing a private label.

Carolyn Bojanowski, Director of Brand Marketing for Sephora will give a brief PowerPoint presentation highlighting the success of Sephora private label business and will show a few successful merchandising and advertising examples in order to give insights into marketing strategies that may work and can be easily implemented by small manufacturers.

Private Label Magazine – Secrets to Developing a Successful Private Label is scheduled for Monday, July 14, 2008 from 1:00-2:00 pm in the Madison Conference room located inside the Packaging Pavilion on the Cosmoprof North America show floor and is organized in partnership with Private Label Magazine. Phil Russo, Publisher of Private Label Magazine, will be the moderator of this panel.

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