Assembly Technology Expo China 2008

The third edition of Assembly Technology Expo China 2008 (ATE) will take centre stage at the Shenzhen Convention and Exhibition Centre this summer, with several international heavyweights confirmed to showcase their latest technology. Scheduled to take place from 26-29 August, the exhibition will be held alongside NEPCON, EMT and Automotive Electronics South China (AE), creating a focal point for the electronics, automotive and assembly industries of the region.

By addressing not only assembly lines, but so many of the interrelated needs of southern Chinese manufacturing at a specialized level, the combined event has enormous pulling power. It regularly attracts more than 25,000 visitors and 650 heavyweight exhibitors from around the world with the promise of unparalleled displays of cutting edge technologies and meetings of minds from right across the spectrum.

The need for such a show is supported by the astonishing statistics and stellar predictions about South China manufacturing that have recently filled the newspapers.The 21st Century Business Herald, for example, has reported that by 2010 the automobile industry output value in Guangzhou is expected to reach US$350 billion, and annual whole-vehicle automobiles capacity will reach 1.6 million, with its output value realizing around US$250 billion.

Similar statistics are reported across a multitude of assembly-based industries throughout the region with Guangzhou Daily stating that Guangdong's electronics information industry sales and exports account for around a third of the national average, and taken the top spot in China for 15 consecutive years, and China e-paper declaring that home appliance sales in the Pearl River Delta have exceeded US$12 billion, accounting for over 30% of the national sales in this segment. With such rapid growth, factories must set the pace for global competition with innovative products and ideas to make their processes faster, better, and less costly; this inevitably makes the highest demands on automated technology and assembly lines.

In 2006 ATE took up the challenge, and became the only international assembly trade exhibition in South China, providing an unparalleled platform for the entire assembly industry to generate business contacts and enhance brand awareness for keeping the company ahead of competition.By 2007, ATE was already spanning 5,000 square meters and attracting 4,625 professionals from 23 countries and regions. Decision makers and manufacturing professionals in important roles such as general management, purchasing, production management, design and development engineering, quality assurance, system integration, and second-tier supply, flocked through the doors and more than 97% of these said that they were likely to return.

A testament to the success and influence of ATE was the immediate presence of the leading companies in the industry from home and abroad. Moreover, big names such as Atlas Copco, Dow Corning, DYMAX, Graco and The Stanley Works gave the show a positive mandate by planning to exhibit yet again this year. We introduced the MicroTorque System for accurate small screw assembly at last ATE fair where we got a lot of attention from electronic products manufacturers. We will continue to attend the ATE China 2008 and bring the most suitable solution to our customers.Ў± says Tina Xue, Communications Manager of Altas Copco. Indeed, many of the international exhibitors have already announced that they will bring new products to ATE.

Highlights of these include Shanghai Camozzi's introduction of their Series 32 Actuators and Series H Valve Islands, Graco's release of two new dispensing systems for a range of viscosities: the Sealant and Adhesive Supply System with NXT Technology and the Liquid Control PR70, and a multitude of new products from the Stanley Works' QPM, High Load Capacity, Alpha Controller Options, and Intelligent Lifting& Balancing.

ATE promises to draw the very best from around the world to cater specifically and exclusively to the assembly needs of an enormous range of industries in one place and at one time. Ў°Reed Exhibitions is one of the most professional exhibition organizers in the world. Though it's our first time to exhibit at ATE China, we are very confident of the result. As the global leader in silicon-based technology and with more than 60 years of experience as a silicone supplier, Dow Corning provides products, services and business solutions to meet our customers' needs.Ў± says Joyce Meng, Global Appliance Marketing Manager at Dow Corning.

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