Dairy-Deli-Bake Seminar and Expo

The International Dairy-Deli-Bakery Association's 13th annual Cake Decorating Challenge will be a featured event at the annual Dairy-Deli-Bake Seminar and Expo, to be held June 1-3, 2008, in New Orleans, LA. Three store-level decorators will have the opportunity to create show-stopping displays that promote their artistic abilities and show off the talent and hard work that sells cakes for their companies.

Judges are looking for decorators who have skills in three areas: production cakes, theme cakes, and wedding cakes. There are three phases to the Challenge. On Sunday, June 1, each contestant will decorate a wedding cake. On Monday, June 2, each contestant will decorate enough cakes to fill one bakery case. On Tuesday, June 3, each contestant will decorate three cakes of their choosing, one from each category: special occasion, theme/event, and decorator's choice.

Three contestants (one store-level decorator from each of three supermarkets) will compete for first, second, and third place trophies. There will also be a separate trophy just for the store of the first place winner. IDDBA will cover transportation, lodging, and meals for each contestant during the contest. Materials and tools will be provided and each contestant will be able to keep the full set of professional cake decorating tips and supplies used for the challenge.

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