Kick-Off of Europe’s First Running Order Show

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The kick-off for the new Running Order show is planned for 29 June 2008. For three days, everything revolves around the topic of running in the M, O, C, Munich Order Center. Thus the event is European-wide the first B2B platform exclusively for the running segment. Approximately 100 exhibiting companies will present their innovations and products in standardized 12 qm stands in the areas of shoes, wear, accessories, triathlon, Nordic Walking, nutrition, running analysis methods and merchandise. The order time is from 9 a.m. – 7 pm.

With the new Running Order show, Messe München GmbH does justice to the development and the enormous growth of the running industry. The running shoe segment representing 165 million Euros is the strongest in growth within the German shoe market – business trend upward.

Katharina LeThierry, General Manager Puma Deutschland and CEU: "In the concept of the Running Order show there is a specialization of topics in the running sports segment that we intend to benefit from and enlarge on. With the focus on the topic of running we are offered a competent target group environment, in which we may specifically concentrate on the expansion and presentation of our portfolio. We are excited and look forward to be there when the first Running Order show opens its gates."

The show is already strongly frequented. The following companies confirmed their participation: Adidas, Asics, Brooks, Casall Germany, Craft, Diadora, Ecco, Falke, Franz Ziener, Garmin Germany, Icebug, LOWA, Lukas Meindl, MTB Germany, Mizuno, New Balance, Nike Germany, Odlo Sports, Perfacts!, Polar, Puma, Reebok Germany, Rono, Rykä Germany, Saucony, Scott Sports, Sigma Elektro, Suunto, Ultra Sports, W. L. Gore.

The main sponsor of the Running Order show is the company of W. L. Gore.
The network and the experience of Messe München GmH - in particular of the ispo group - and the cooperation partner LEX Group, Germany's association of leading running, walking and triathlon traders – ensure the best possible target group care.

The M, O, C, by being close to the autobahn and the airport is an ideal venue for the Running Order show. In a radius of 600 km the show can be accessed within 5 hours at most.

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