BookExpo America

BookExpo America organizers have announced that three-time Pulitzer Prize winner and National Book Award recipient Thomas L. Friedman will be BookExpo America's Conference Keynote Speaker where he will appear at the convention on Friday, May 30 at 11am. Convention officials note that, with the exception of the exhibit hall, BookExpo America will close all other convention related programming during Mr. Friedman's appearance. BEA will take place this year at the Los Angeles Convention Center, May 29 – June 1, 2008.

Mr. Friedman's new book, Green Is the New Red, White and Blue will be published by Farrar, Straus and Giroux on August 19, 2008. In his appearance at BEA, Mr. Friedman will thoroughly discuss and introduce his new book which his publisher describes as a "manifesto for our limate-challenged future". In his new book, Friedman proposes that an ambitious national strategy – which he calls "Geo-Greenism" – is not only what we need to save the planet from overheating; it is what we need to make America healthier, richer, more innovative, more productive, and more secure.

BEA officials note that they were just beginning to consider this year's conference programming on "green" trends and issues when Mr. Friedman's book was presented to them. It became immediately apparent that Mr. Friedman would raise the bar and provide a perfect framework for discussion about all "green" related trends and issues at this year's convention.

"Under any circumstance, it would be an honor to have Thomas Friedman speak at BEA, " notes Lance Fensterman, Vice President and Event Director for BookExpo America. "But we are especially pleased and proud to have been able to secure him for this book, and for this Keynote event. Thomas Friedman's message not only dovetails nicely with our own programming, but it promises to be a definitive 'call to arms' for how we manage our environment in the future. His appearance certainly provides depth
and substance for discussion at BEA."

In commenting upon his author's appearance at BEA, Jonathan Galassi, President & Publisher of Farrar, Straus and Giroux, notes: "I'm ecstatic that Tom is going to be the keynoter at BEA this year. It will give booksellers a chance to connect personally with one of the great communicators of our time. It will also give him a vital sense of the committed bookselling family who enable his round-breaking ideas to find the broadest possible readership."

In addition to three Pulitzer Prizes and a National Book Award (From Beirut to Jerusalem), Thomas L. Friedman is well-known as the foreign affairs columnist for The New York Times and as a bestselling author. His #1 bestseller The World is Flat, has been translated into 33 languages, and has helped millions of readers to see globalization in a new way. In Green Is the New Red, White and Blue, Friedman explains a new era— the Energy-Climate era—through an illuminating account of recent events.

He shows how 9/11, Hurricane Katrina, and the flattening of the world by the Internet (which brought 3 billion new onsumers onto the world stage) have combined to bring climate and energy issues to Main Street. But they have not gone very far down Main Street; the much-touted "green revolution" has hardly begun. Friedman sets out the cleantechnology breakthroughs we, and the world, will need; he shows that the ET (Energy Technology) revolution will be both transformative and disruptive; and he explains why
America must lead this revolution—with the first Green President and a Green New Deal, spurred by the Greenest Generation.

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