“World of Private Label” International Trade Show

Retail buyers at PLMA's 2008 "World of Private Label" International Trade Show, to be held 27-28 May in Amsterdam, will have more than new products, packaging and marketing ideas on their mind. They will be searching for the resources needed to build worldwide supply chains to support their private label programmes. International suppliers are now essential to support the global growth that has become an important strategy for leading retailers. Carrefour, for example, reports that more than half of its sales come from outside France.

Tesco now has 1,400 stores outside of the UK and is investing heavily in Europe, Asia and the US. At the Delhaize Group in Belgium, about 80% of its sales come from the US. For many retailers, international sales growth is outpacing that in their home markets.

Private label's emerging global supply chain will be evident on the Trade Show floor, where more than 65 countries will be represented by exhibiting companies. There will also be 34 national or regional exhibitor pavilions, including new ones from Malaysia, Cyprus, Sweden, Lithuania, Canada and Macedonia. Overall, this year's "World of Private Label" is expected to be the largest event ever, with more than 3,200 stands and 1,700 exhibitors.

"Private label is playing a strategic role in the global growth of retailers as they expand rapidly in new national markets, " says Brian Sharoff, President, PLMA. "Building supply chains in these countries wouldn't always be easy, but retailers understand that the long-term success of their brands depends on it. It is quite a challenge, but one that they have to meet."

Developing nations will be a significant part of the process. To help manufacturers in these countries take advantage of the opportunities in private label, PLMA will hold for the first time a Special Conference in conjunction with the Trade Show. The conference, on 25-26 May at the nearby Amsterdam Hilton, will feature presentations on issues such as procurement practices of international retailers, export promotion, EU regulations, supplier-retailer relations, social accountability and quality control. After the conference, attendees are automatically registered to visit "World of Private Label".

All Trade Show visitors have the opportunity to see the latest product and packaging innovations from around the world at the Idea Supermarket display, which has become one of the event's most popular features. There will be hundreds of products from more than 60 retailers from Europe, North and South America and Asia. In addition, PLMA's New Product Expo displays products and packaging that are new to private label and are being shown on the Trade Show floor.

The show floor is divided into separate food and nonfood halls to help visitors make the most of their time. Products on display include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as nonfood categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares & DIY.

"World of Private Label" begins with a seminar programme on 26 May at the RAI Centre. The seminar offers briefings by experts on the latest market research and trends in retailing and private label.

PLMA's 2008 "World of Private Label" International Trade Show will attract buyers from the world's supermarkets, hypermarkets, discounters, department stores, drugstores, wholesalers, importers and exporters. PLMA's Trade Show is the world's largest gathering of executives involved in private label and has been going on for more than 20 years.

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