Trade Fair for the Bakery and Confectionery Trades in China

Since moving to the Shanghai New International Expo Centre in 2006 Bakery China has been continuing to expand. This international trade fair for baking, confectionery and packaging machinery, raw materials and ingredients for bakery and decoration materials and products takes place from 20 to 22 May 2008. During the three days of this seventh Bakery China, international manufacturers from the sector will be showcasing their latest products.

The organisers of the international joint stands – GHM – Gesellschaft für Handwerksmessen mbH and IMAG – Internationaler Messe- und Ausstellungsdienst GmbH, (the foreign arm of the Messe München International Group) – and their Chinese partner, the China Association for Bakery and Confectionery Industry (CABCI), are already confident of a successful event in 2008.

So far over 700 international and Chinese exhibitors have registered, among them European market leaders such as Rademaker, Ireks and Dubor. The organisers expect not only a further expansion in exhibitor numbers, but also a continued rise in trade-visitor numbers from the baking and hotel trades. Currently the expectation is that around 60,000 trade visitors will attend.

Bakery China has now developed into the largest trade fair for the baking trades in the Peoples´ Republic of China and the neighbouring markets. GHM, also the manager of the iba 2009 World Market of Baking, will therefore be taking the opportunity at Bakery China of promoting the upcoming iba 2009, to be held in Düsseldorf.

GHM will launch its visitor and exhibitor advertising campaign for iba 2009 in China, and seek contact with opinion leaders in the sector. The rapid economic growth and rising purchasing power of large parts of the Chinese population is showing itself in continually rising turnover, particularly in the food sector. Bakery China is an excellent indicator of these trends, as it paves the way for its international exhibitors to enter the baking market in China with many products previously unknown in the country.

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