Thailand Auto Parts and Accessories 2008

Department of Export Promotion, Ministry of Commerce, is putting the finishing touches towards its grand "Thailand Auto Parts and Accessories 2008" (TAPA 2008) which will showcase the tremendous potential of the Thai auto parts and accessories industry to buyers and traders from around the world. Taking place from April 23-27, 2008 at BITEC Bangna, the fair will encourage Thai manufacturers to fine tune their product design and expand their business to overseas markets.

Thailand Auto Parts and Accessories or TAPA is one of Thailand's greatest trade events and the brainchild of government and private sectors serving to promote Thailand as the auto parts and accessories hub of Asia and the World. TAPA 2008 will bring international buyers in their droves to engage with more than 300 Thai and international manufactures displaying products in 500 booths. Products on display include automobiles, auto parts and accessories, machines and tools as well as support products and services.

Ms. Supawadee Vitoorapakorn, Deputy Managing Director of Aeroflex International Co., Ltd., revealed: "At present, Thai manufacturers are able to manufacture products required by international markets, particularly auto parts and accessories, which have been skillfully developed with innovative designs. Thailand is an established production base for pickups for export and is highly skilled in catering to the needs of the automobile industry, as well as continuously developing the auto parts and accessories industry."

Ms. Supawadee also said: "Our company has become the biggest manufacturer of pickup accessories outside of America, with consistent annual increases in export capability and bottom line value. In terms of the strategy to advance into global markets, Thai manufacturers should focus on product design and human resource development. With skillful designing and engineering talent, Thai manufacturers are thoroughly capable of developing and producing their own products. The design phase can be divided into two parts local design and international design. The first should be geared to match the taste of Thai buyers whereas the latter should be developed with an eye to advance into worldwide markets. Product design must serve the taste of international buyers and have the potential to be marketed worldwide. A large market research effort has been carried out to establish the buying habits and behavioral trends of car users in target countries."

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