The Eighth Annual Marketing Directors Summit

The Eighth Annual Marketing Directors' Summit, run by Economist Conferences, has revealed a number of key marketing insights as the UK's marketing professionals debated how globalisation and technology, convergence and interactivity, will become the driving forces throughout the industry.

Recognised as one of Europe's leading strategic marketing events, Economist Conferences' Eighth Marketing Directors' Summit featured over 15 Worldwide Marketing Directors, Managing Directors and brand strategy experts who discussed a number of strategic marketing issues, including:

Global over capacity and the increasing scale and rate of production throughout the BRIC (Brazil, Russia, India, China) countries. The importance of customer trust within brands, the challenges of achieving and maintaining brand trust and the notion that marketing is not trusted but trust is marketable

The value and impact of strategic marketing at board level and the return-on-investment it can generate to a business. The role of branding both internally and externally as a means of driving corporate reputation, value and competitiveness.

The conferences chairman, René Carayol, business guru, media personality and visiting Professor, Cass Business School, comments, "the value that strategic marketing can play within an organisation simply cannot be under estimated. This year the Marketing Directors' Summit has shown, an understanding of international economic conditions, technological innovation, customer communications channels and global political developments are crucial for any successful marketer."

Carayol continues "In an economic downturn traditionally marketing budgets tend to be the first to be cut. Most progressive organisations have realised that this is brand suicide. Economist Conferences Marketing Summit has shown that if you're bold you might fail, if you're not bold you will fail."

Speakers at the The Eighth Annual Marketing Directors' Summit, run by Economist Conferences, included Scott Gallacher, Director of Online and Partner Marketing, BSkyB; Chris Pilling, Chief Executive, First Direct; Rupert Howell, Managing Director, ITV Brand and Commercial; Chris Townsend, Commercial Director, London Organising Committee of the Olympic Games and Paralympic Games; Crispin James, Chief Strategy Officer, The Brand Union and Joanna Seddon, Chief Executive Officer, Millward Brown Optimor.

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