Foodex Japan 2008

Japan Management Association, and 5 other organizations, will be presenting the largest food and beverage exhibition in East Asia, Foodex Japan 2008, The 33rd International Food and Beverage Exhibition at Makuhari Messe (Halls 1-8) in Chiba prefecture for four days, from March 11 (Tue) to March 14 (Fri), 2008. Foodex Japan, which takes place in March every year, has become an indispensable event for food-related industry professionals. Over 2,400 exhibitors take part in the exhibition, while attracting over 90,000 trade visitors.

The Highlight of this year's Foodex Japan is􀞡More Vege􀞢. With the theme "More Tasty, More Balanced Ways of Eating Vegetables", it will present different ways of enjoying vegetables through exhibits, presentations and cooking demonstrations.

The exhibition zone will encompass 31 exhibitors making up 50 booths, exhibiting not only vegetables, but also processed vegetable products and other related food products. 22 companies, over half number of the total participants in this Highlight, will be exhibiting at Foodex Japan for the first time. A wide and exciting variety of vegetable products from all over Japan and foreign countries will be exhibited; including seasonings and dressing that stimulate "UMAMI" flavors, edible food wraps and other ways of eating vegetables, etc.

The first half of the seminars each day will present the programs as a hub of marketing information of current and future trends, providing lectures on themes such as. Create new value of vegetables!􃨪Future prospect of food distribution􃨪􀞠(given by the Japanese Produce Alliance for Better Health) and􀞟Good flavours between vegetable and colour􃨪Menus enhancing vegetables colours (given by Vegetable & Fruit Meister Association of Japan).

The second half of the daily program will present cooking demonstrations by exhibitors, providing a variety of practical recipes and new ways of eating vegetables accentuating the characteristic of vegetables.

Today, importance is growing for food industries to promote vegetables to meet the growing demand for vegetables in the food service and retail industries. It would be an essential viewing particularly for buyers involved in cross-merchandising for the fruit and vegetable promotion, and for the food service industry such as café and restaurants.

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