Exclusive Seminar on National Survey of Local Shopping Patterns

Pitney Bowes MapInfo, the global provider of location intelligence solutions, is co-hosting a half-day seminar with retail estate services leaders CB Richard Ellis, on Friday 4th April at St Martin's Court, 10 Paternoster Row, London, EC4M to provide detailed insight on the opportunities of the new National Survey of Local Shopping Patterns for out-of-town shopping retailers.

The National Survey of Local Shopping Patterns (NSLSP) is the largest household survey of shopping preferences in Great Britain: over 9.5 million households have provided details of their shopping destination preferences to the programme. The NSLSP provides a potent platform for analysing non-food, grocery or retail park catchment areas and for measuring the competition for trade in any given catchment.

This exclusive seminar presents a unique opportunity for decision makers in the out-of-town shopping market to learn about the unparalleled range of catchment analysis tools and applications the NSLSP programme supports. The session will also demonstrate how the results can be combined with other data, such as demographic, income, lifestyle and expenditure to provide catchment and shopping population profiles for any individual location or group of locations.

"NSLSP results derive exclusively from household surveys, quite different from modelled catchment analysis solutions, " says CB Richard Ellis Head of Retail Research Mark Teale.

"No modelling of any kind whatsoever is used in creating NSLSP catchment data-sets. Unlike models, which provide a representation of what catchments might be, NSLSP results identify what they are. As the NSLSP is measuring real markets, it is an unprecedented intelligence tool whilst providing the most accurate information available on local retail economies."

"This location intelligence is critical to retail decision makers, " comments Jonathan Clark, Strategic Industry Manager, Retail, EMEA, Pitney Bowes MapInfo.

"For example, the NSLSP time-series results reveal huge market share shifts between grocery retailers and between convenience goods and comparison goods markets; the trading impact of the market share shifts that are occurring at shopping location level continue to dwarf the impact of internet sales growth.

"Contrary to popular industry perception, internet penetration of comparison goods markets varies significantly by scale and quality of local shopping offer, with penetration rates falling markedly in areas well provided with shopping. NSLSP results also reveal that there is a strong inverse correlation between propensity to shop on the internet and household income."

The half-day agenda includes results from the NSLSP on consumer shopping destination preferences out-of-town, the measuring of out-of-town market potential, leveraging local press advertising expenditure via SCMP and using NSLSP with AnySite for screening and network-planning purposes.

The seminar runs from 08.45 (registration) to 12.40 (lunch) on Friday 4th April 2008 at: CB Richard Ellis, St Martin's Court, 10 Paternoster Row, London, EC4M 7HP.

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