International Trade Fair of Advertising Goods and Services

The upcoming edition of Poland's largest trade fair of advertising, large-format printing, visual communication and advertising will be held on 12-14 March 2008.

OUTDOOR EXPO 2008 will present machines and devices for production of advertisements, plotters for large-format printing, specialist paper and fabrics, and all that you associate with visual communication: outdoor advertising carriers, signs, transit advertisements, POS displays, exhibition systems, advertising photography, advertising and exhibition services, specialist magazines and portals. Expositions will be located in the PIF's largest trade fair pavilion with the total exhibition area exceeding 14,000 m2.

As always, the International Trade Fair of Advertising Goods and Services Euro-Reklama OUTDOOR EXPO 2008 is very popular among exhibitors. According to the current estimates, over 200 companies will participate in next year's show. Due to numerous reservations of very large exhibition areas, we have started initial location assignment works.

Due to the intensive development of the advertising sector and the growing demand for large-format advertisements, advertising pamphlets or personalised gifts, this year's show will include special expositions entitled the Printed Advertising Exhibition and the Polish Printers' Village. Printing devices, supplies and services for the advertising sector will be located in one place.

The exposition will be organised in Pavilion 5, one of the most modern exhibition halls in the country with great functionalities. For instance, working printing machines will be presented there. The organisers will also make sure that trade fair participants have convenient surroundings for business talks at the Print Forum, the less official Business Evening or at the Print Business Mixer. Thanks to the cooperation between, the World Trade Center and PIF representative offices in Poland and abroad contacts will be established and clients will be gained for the sector of printing services.

We are currently holding intensive talks with key experts, partners and media partners. The lead theme of this year's conferences will be non-standard forms of marketing communication. In this context, we are also planning to continue the topic of urban and regional promotion, which was well received by local governments and other institutions in the previous editions of the show.

The programme of EURO-REKLAMA Outdoor Expo 2008 will include the 2nd conference in the Colour Management Academy series, co-organised by the Poznań International Fair and Polski Drukarz sp. z o.o. The conference will be mainly devoted to Colour Management in large-format digital printing. A workshop session is also planned. It will present in a more practical way issues discussed theoretically at the conference session. Come to the show and participate in conferences and workshops.

The programme of EURO-REKLAMA Outdoor Expo 2008 will feature, for the third time, the SuperstarPOLAND competition organised by the Poznań International Fair and Display Verlags GmbH addressed both to producers of POS materials and to buyers of point-of-sale materials. Superstar awards are presented for the best permanent, temporary and international displays, the best designs, the highest technical quality and the most innovative solutions. Competition winners will be identified by a jury featuring international experts.

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