Intertraffic Amsterdam 2008 Larger Than Ever

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Traffic professionals visiting the 19th edition of Intertraffic Amsterdam from 1 to 4 April will see the latest products and trends in their field. Innovation will be the main theme of the largest and most influential international trade exhibition for traffic infrastructure, traffic management, road safety and parking. A key role has been set aside for participants in the Intertraffic Innovation Award and the new ITS/IPTS Plaza, while an international conference programme will complement the exhibition. Intertraffic Amsterdam 2008 will be officially opened on Tuesday April 1 by Camiel Eurlings, the Dutch Minister of Transport, Public Works and Water Management, who will also announce the winner of the Intertraffic Innovation Award.

Intertraffic Amsterdam 2008 will feature over 650 exhibitors from around the world, who will display their products and services on an area of 45,000 m² at the RAI Convention Centre. To make the layout clearer for visitors, the Intertraffic exhibition programme is segmented into four themes: Infrastructure, traffic management, safety and parking. There will also be a large outdoor area with live demonstrations.

A new feature of Intertraffic is the ITS/IPTS plaza. Developments in mobility – both in a physical sense of the word and in the virtual world – are continuing apace. And multimodal transport, the combination of different transportation types, is increasing in importance. Intelligent (Public) Transport Systems - I(P)TS - have a crucial role to play in providing reliable and efficient travel. With this in mind, Intertraffic Amsterdam 2008 will set both ITS and IPTS firmly in the spotlight. The ITS/IPTS Plaza will host stands of national ITS organisations, ITS and IPTS suppliers, (public) transport organisations, consultants and scientific institutes.

Exhibitors use Intertraffic Amsterdam as a platform to launch hundreds of new products and services, including some world firsts. The exhibition is seen as an ideal place to introduce the latest news to the market. The Intertraffic Innovation Award was introduced in 2002 to encourage R&D and is presented to the company with the most innovative product introduced at the exhibition.

An international jury will present a shortlist of products from the 70+ entries on January 30. The winners of the individual categories and the overall winner of the Intertraffic Innovation Award will be announced during the official opening on Tuesday April 1, 2008. The winner will receive the award from Camiel Eurlings, the Dutch Minister of Transport, Public Works and Water Management.

Organised in partnership with Connekt/ITS Netherlands, the ITS Seminar Programme will present solutions enabling safer, more comfortable, more reliable and more efficient transportation. The seminars are staged in two rooms near the ITS/IPTS Plaza throughout the exhibition. The seminar programme will feature technical presentations of products and services that have already been launched, presentations on trends, market developments and business cases, as well as pilot project results, panel discussions, tenders and project launches.

The one-day themes will include parking solutions, data collection & traffic control (April 1); road safety, incident management & road pricing (April 2); tender launches, infrastructure & dynamic traffic management (April 3); and panel discussions and various subjects (April 4). Entry to the seminar presentations is free of charge for all Intertraffic visitors.

The first edition of the IPTS Conference will be held during Intertraffic Amsterdam 2008. The theme of this high level platform for Intelligent Public Transport Systems is 'The Passenger Experience & Multimodal Mobility'. This two-day programme will focus on how to connect various travel modalities in order to make public transport more enjoyable and a genuine alternative to cars.

The representatives of eight European traffic federations and institutions will use this occasion to present their road safety improvement projects. Lectures will be held in English and translated simultaneously into German, French, Dutch, Polish and Spanish. The symposium offers a unique opportunity to exchange experiences with international participants in the post-presentation discussions. Attendance at the symposium is free.

Intertraffic Amsterdam 2008 also features an exciting, brand new event - How Europe Works, a series of four interactive, highly focused Think Tanks jointly organised by H3B Media, publishers of Thinking Highways and ETC, etc magazines, and Intertraffic. Kicking off on Monday March 31 is the ERTICO-endorsed Co-operative Vehicles Think Tank, followed on April 1 by the European Road Pricing Think Tank, produced in co-operation with ASECAP. The third Think Tank, supported by the International Road Federation, looks at GNSS In The Road Transport Sector on April 2, and the last of the four events, taking place on April 3 is Climate Change: Transport's Impacts and Solutions, co-organised with POLIS.

Cycling in Amsterdam is for many foreigners one of the major unique selling points of the city. To them cycling is one of Amsterdam's most visible qualities. When foreigners go home they may occasionally rent a bike or irregularly join a tour, but a way of life without making it a big thing, is not really an option for many. Amsterdam Cycling Capital will come to their rescue.

Starting April 2008, a programme will be developed that offers support to the many city managers – politicians and policy people alike – who want to make mobility in their city sustainable. Cities who want to support their economy, their urban environment as well as serve the quality of life of their inhabitants will be able to benefit from this program. The Amsterdam Cycling Capital programme will start during Intertraffic Amsterdam.

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