The İstanbul Private Label Products Exhibitio

The İstanbul Private Label Products Exhibition, held by TŁyap Fairs and Exhibitions Organization Inc. with the support of PERDER İstanbul - Food and Household Products Retailers Association of Istanbul, will be open to visitors between the of October 24-27, 2008.

Private label products have a market of 300 billion dollars across the world, while the Turkish market is approximately one billion dollars. Private label products are expected to maintain the growth through the next five years, expanding the market threefold.

Private label production offers manufacturers an opportunity to create their own brand and obtain a share in the market. The budget required for the road to having a brand may be obtained by making offers to retail chains, brand owners, wholesalers or other manufacturers which have become brands. Private label production eliminates idle capacity, using the workforce for brand creation.

Expected to be visited by executives and purchasing managers of national and international superstores, supermarkets and chain stores, companies wishing to engage in private label production from all sectors, foreign trade companies, hotels and other companies in the tourism sector, public institutions, brand creators and advertisers, and research and training companies. The participant profile consists of Food Products, Beverages, Cleaning and Hygiene Supplies, Paper Manufacturers and Textile Companies.

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