Organic Avenue: The New Special Show at ISM

The International Sweets and Biscuits Fair (ISM) will once again live up to its reputation as the world's leading trading platform for the confectionery industry in 2008. Around 1,600 companies from some 70 countries are expected to exhibit at the event in Cologne (27th to 31st January 2008), including key market leaders as well as small and medium-sized companies. At the Organic Avenue, ISM is for the first time offering suppliers of organic confectionery and snack items an attractive presentation area as an integral part of the trade fair. This platform, combined with the equally appealing special show dedicated to packaging and marketing, will attract tremendous attention to the trend segment of organic products at the 38th ISM in Cologne.

The Organic Avenue is open to organic manufacturers and to all ISM participants who would like to take advantage of a second presentation area at the trade fair. The special show will present a wide variety of organic items, displayed by organic producers as well as brand-name suppliers that additionally offer organic products.

For the purchasing trade, this will result in a diverse presentation with a comprehensive market overview, direct contacts and supplementary information. The Organic Avenue will make its debut in Hall 11.2 of the Cologne exhibition centre, with two opposite rows of exhibition stands. Numerous suppliers from Germany and abroad have already expressed an interest in the new feature.

A special show staged by students from Cologne International School of Design (KISD) with Prof. Jenz Gro▀hans will address the changing image of organic products. The up-and-coming designers have been thrilling the ISM exhibitors and visitors for several years with their designs on a confectionery-related theme. The show will be located in the passage between Halls 4 and 5.

Organic confectionery and snacks have emerged from their niche in recent years to become a trend segment. Customers now buy organic items not only from organic stores and supermarkets, but also from traditional food retailers and confectionery stores. Demand is evident in all segments of the confectionery sector, from organic fruit gums and bonbons to chocolate, biscuits, snacks and seasonal items. The positive development of premium products is also reflected in the organic segment.

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