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| Hair Expo-2008 ![]() Leveraging their unique expertise as the world's leading events organiser and owner of UK-based sister show Salon International – the number #1 hairdressing industry event – Reed Exhibitions will bring the education component of Hair Expo to a whole new dimension, with two days of unprecedented educational seminars focusing on cut and colour, styling and business sessions with the best talent from Australia and overseas. As part of this re-branding, Hair Expo 2008 will unveil a brand new visual identity, including a new logo and a new creative featuring the work of 2007 Australian Hairdresser of the Year Caterina DiBiase, from Melbourne's Heading Out Hair & Beauty Salon. "Australia has amazing creative talent, " adds Mason, "and Hair Expo is strongly committed to supporting them and putting Australian hairdressing on the global map. With this in mind, we've decided that all our future creative campaigns would feature the work of each year's Australian Hairdresser of the Year." write your comments about the article :: © 2008 Exhibition News :: home page |