The 2008 Expocosmética – International Cosmetics, Beauty Exhibition

It's going to have a new look and is focusing on attracting more foreigners. The 2008 Expocosmética – International Cosmetics, Beauty and Hair Exhibition, which will be held from 19th to 21st April, will have a new image and that has already been made apparent at other events.

"It is going to appeal to the senses. It will be more stylish and charismatic. The new image will reflect the glamour and beauty of Expocosmética. We have shown the new look in our international promotional campaign, which has already started. Getting more foreigners to the fair is, amongst other things, one of the aims for 2008" explains Joana Vila Pouca, exhibition director, adding that her team will be attending the most important international venues to promote the name.

Representing both professionals and the public, Expocosmética 2007 featured the new products of 400 exhibitors (national and international) who occupied 17,000 square metres of stand space. During the three days of the fair 39,794 visitors passed through the halls, which confirms that it is one of the best exhibitions in the Iberian Peninsular. The most prestigious brands from all the sectors represented were on display.

Parading down the Expocosmética catwalk will be the latest, exciting ideas from the beauty, cosmetics and hair industries, with all the exuberance that goes with it. The parallel activities, particularly on the main stage, a real icon of the fair, all contribute to its popularity. "Without a doubt, the complementary activities provide the artistic touch and catch people's attention, whether they are visitors or exhibitors. The atmosphere is festive" Joana Vila Pouca adds.

Fashion and beauty, as part of well-being, therapeutics and health, are areas that will be represented at the fair. Other new ideas are being put together, such as the "The Woman's Exhibition", which will be a talking point.

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