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| Bread & Butter Barcelona-2008 Bread & Butter Barcelona, the international "tradeshow for selected brands", is celebrating the premiere of new concepts in January 2008. Under the motto King Size, the exhibition area is extending to integrate the whole of the upper site of the Fira de Barcelona. The B&B Opening Reception on the eve of the first day of the trade fair is the prelude to the "tradeshow for selected brands". At the centre is the Palau Nacional, the symbol of the Fira de Barcelona. With a spectacular show staged by film maker Bjorn Tagemose, lighting designer Ignace d'Haese and show architect Giovani De Schampheleire will illuminate the Palau and stage it with film and music. The dignified Palau, home to the Catalonian national museum MNAC, will also be a venue for fashion events for the first time: under the name of "The Palace", fashion shows by Philipp Plein and Custo Barcelona will take place on Thursday, 17th January 2008 in the Sala Oval. In addition, during the three days of the trade fair, the Palau Nacional will be home to an exhibition by B&B Design in collaboration with two international schools of fashion: the Dutch Fashion Institute led by Angelique Westerhoff and Die Angewandte in Vienna, whose Creative Director is Veronique Branquinho. 20 students from each institute will be showing their work in the Sala Cúpula – a perfect symbiosis of modern and traditional, which is also reflected in "The Art", another highlight of Bread & Butter: "The Andy Warhol Collection by Pepe Jeans London", a fashion line based on Warhol's original works of art, will be presented in the Mies van der Rohe Pavilion, an architectural icon. With "The Source", Bread & Butter will open its own trade fair for the preliminary phase in July 2008. Fabric producers, specialist from laundries and dyeing houses and accessory manufacturers will get a taster in January 2008: Hall 6, one of the two halls in which The Source will take place in the future, will present itself to potential exhibitors using sample stands, decorations and lighting concepts true to the original. Another new admission is Hall 5 next to the Sport & Street Area. Under the name of "Sportswear", about 30 sportswear and outdoor brands will be presenting themselves, such as Napapijri, Peak Performance, North Sails and Belfe. Furthermore, also located in Hall 5 is the exclusive B&B Business Club, serving key players in the industry as a forum for exchange. write your comments about the article :: © 2007 Exhibition News :: home page |