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| Interzum Moscow/Interkomplekt-2008  Koelnmesse has responded to the role of interzum in Cologne as the sector's trade fair by making a major decision: In the future, interzum moscow / Interkomplekt, which since its launch in 2004 has quickly and successfully become the strongest furniture supplier trade fair on the Russian market, will be held only in the years when interzum is not taking place in Cologne. The next interzum moscow / Interkomplekt will therefore be held from 13th to 17th May 2008, parallel to Russia's largest national furniture trade fair, Euro Expo Mebel (EEM). This fundamental decision has sharpened the market-focused contours of the future planning for the regional satellite fairs of interzum cologne. That's because the gradual consolidation of the European market is also streamlining the communication mix. More than ever before, companies are basing their decisions to participate in trade fairs on success factors such as the cost per contact, the efficiency of communication with target groups, the quality of trend coverage and the event's media impact. In the opinion of Koelnmesse, the fact that companies' decisions regarding the right trade fair to attend are based on these criteria means that trade fair organisers in general must treat potential exhibitors as partners and work with the sector to create a manageable, efficient trade fair environment. From 9th to 12th May 2007, interzum will be generating international momentum by presenting the latest products, technologies, developments and design trends in the supplier sector. Visions for the continued, sustainable development of the sector will emerge across a very broad range of segments here. write your comments about the article :: © 2007 Exhibition News :: home page |