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| Macef Spring-2008, International Home Show  Macef Spring-2008, International Home Show, will be held at fieramilano from 18 to 21 January, concurrently with Festivity, the Christmas, Carnival and party decorations, games and toys Show (which will, however, open its doors two days before on 16 January and close on Sunday 20th). The Gifts Area will also open a day early at the request of the exhibitors to be able to operate over five days because of their high volume of business and contacts. Altogether no less than 2,800 companies will be exhibiting in more than 145 thousand square metres of space.The five product groups are TABLE AND KITCHEN (articles for the table and products for the kitchen); HOME DECORATION (Furnishing accessories, decorations, textiles and design objects); CLASSIC (Classic furnishing accessories, bomboniere and silver objects for the home), GIFTWARE (Fancy goods, gift articles and stationery); BIJOUX, JEWELLERY AND ACCESSORIES (Gold and costume jewellery, accessories). Deserving of a special mention is the Creazioni area/event, organized in collaboration with Consorzio Artex, the Centre for Artistic and Traditional Tuscan Crafts, and designed to provide a space for those not so few traditional crafts enterprises able to produce small series of objects characterized by a high degree of creativity and mastery. Creazioni brings together truly original research and skills that give the professional visitor unique, appreciable signs that differentiate MACEF and make it recognizable on the international trade fair scene. Creazioni will be in Hall 1. However, these buyers want to compare Italian with international production. And so it is that MACEF, while it remains the great "made in Italy" show, has been able to count for years on an average of 25% foreign exhibitors - businesses that come to Italy to penetrate the Italian market (among the ten richest in the world) or to meet their foreign clients here in Milan. In addition MACEF was at the centre of the Lombardy Region's presentation at the D & D Mall in Sao Paulo, Brazil for a whole month, from mid-November to mid-December, following promotional activities last summer at the Sao Paulo House & Gift Fair, an important show which is the event of reference for the home and gift sector for the whole of South America. The heart of MACEF remains that of a great trade fair at which exhibitors collect direct or future orders and develop the business contacts made at the show. Alongside this, which remains its basic prerogative, MACEF is developing its own specific propensity for communication, inevitable in an era of globalization. And it is doing it, together with its exhibitors, by creating marketing initiatives aimed at improving and developing the relationship between exhibiting companies and distributors. The events designed for MACEF January 2008 are all business oriented, from the successful "Costume Jewellery Oscars" launched at last September's edition by the Ornamenta magazine and designed to highlight the creative verve of companies in the sector, to another edition of Floral Design, organized by Edizioni Leons, which proposes the return of flowers to the centre of the domestic scene and for use as highly attractive decorative elements for sales points. Another eagerly anticipated appointment at MACEF January will be the Martini Prize for design dedicated to young designers and organized by the specialist site, designboom. write your comments about the article :: © 2007 Exhibition News :: home page |