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| BRAU Beviale 2007: the top address worldwide From 14th to 16th November BRAU Beviale 2007 in Nuremberg will once again be the focus of the European beverage industry. This year's most important investment goods fair for the sector is inviting all interested parties, and 1,416 exhibitors, almost 40% of them international, are really looking forward to coming. In slightly increased space in nine exhibition halls they will present a comprehensive range: beverage raw materials, technologies, logistics and marketing ideas. A total of 45 countries are represented on the exhibitors' side, in particular 860 German companies, followed by firms from Italy, Great Britain, Austria, Switzerland, the Netherlands, Belgium, France and the Czech Republic. Whereas the list of exhibitors previously read like the "Who's who" of the sector, regular visitors to BRAU Beviale will have to get used to new, young faces. The encouraging reason for this: the promotional programme implemented by the Federal Ministry of Economics and Technology (Bundesministerium für Wirtschaft und Technologie - BMWi) is a real success. For the first time, 20 young, innovative companies will be participating on two attractive joint stands. It is characteristic of a top event such as BRAU Beviale to bring supply and demand together in an optimum way. The demand side, this mainly consists of experts from the technical and commercial management sectors of the European beverage industry, primarily involves trade visitors from breweries and malthouses, increasingly also specialists from companies who produce or fill-up non-alcoholic drinks, experts from dairies and wine growers'/vineyards, external suppliers from the brewery and beverage industry as well as visitors from the hotel, restaurant and catering trade. This year around 36,000 keen-to-invest trade visitors (2006: 36, 260) with clear procurement and purchasing qualifications are expected. Among the total of 111 nations recently represented, the leading contingents came from Germany, Austria, Switzerland, Denmark, Belgium as well as the growth markets of the Middle East and Eastern Europe. Specialists from the Czech Republic, Poland, Hungary, the Baltic states, Slovenia, Russia or the Ukraine have been making particularly intensive use of the Nuremberg trade fairs for years for purchasing, procurement purposes and obtaining information. The focal point is the entire Technology range covering machines and plant/systems for the manufacture, filling and packaging of beverages, the technical equipment for operation and laboratories as well as energy-technology plant and systems. Approximately half of the exhibitors can be allocated to these sectors. In addition, Raw materials represent a key segment at BRAU Beviale for beverage production. Exhibitors include the internationally operating hops trade companies as well as the manufacturers of raw materials and essences for non-alcoholic drinks. But BRAU Beviale 2007 also offers additional know-how. For example: covering all aspects of the energy theme, from its generation through to procurement, renewable energies, savings potentials, recovery up to emission trading. The ENERGY Theme Pavilion in Hall 7A is being organized by NürnbergMesse in tried-and-tested cooperation with the Brewery Research and Training Institute (VLB, Versuchs- und Lehranstalt für Brauerei) Berlin. This year will see the fourth presentation of the European Beer Star Award. Jointly initiated in cooperation with the Private Brauereien Bayern, honorary sponsor of the fair and the German and European Federation, the star is shining brighter than ever in 2007. 575 beers from all over the world – that is 30% more than the previous year – are competing for the coveted award. In the run-up to the fair, beers from all over Europe, but also from Australia, Brazil, El Salvador, Japan, Mongolia, Paraguay, Peru, Thailand or the USA already subjected themselves to the critical assessment by the top-ranking 54-member expert jury, which sat at the Doemens Brauakademie (Brewing Academy). The European Beer Star is awarded in recognition of genuine and un-manipulated, full-character and high-quality beers, this time in 40 categories such as pils, lager, wheat beer, bock, dubbel, black beer, porter, stout, kölsch, ale etc. The three best entries can expect to pick up the gold, silver or bronze award respectively. But the exhibitors and visitors at BRAU Beviale 2007 will also have a very important say in the matter. On the first day of the fair they will be testing and sampling the gold-medal beers in a blind tasting session and selecting their Consumer Favourites. The European Beer Star Award will be presented on the second day of the fair in a festive framework. The production volume by the total of around 650 German companies with 57,500 employees is almost divided into equal halves between the food-processing machines including beverage-manufacturing machines and packaging machinery including a strong proportion of beverage-filling and packaging machines. From 2007 to 2012 British market researchers at Canadean are forecasting global growth in beverage consumption of 18%. All the market regions will contribute to this with the exception of Africa. The lion's share of consumer growth will be accounted for by non-alcoholic drinks. The water segment alone is expected to grow by more than 40% up to 2012. In Germany in 2006 the per-capita consumption of drinks increased by almost 2% to 755 l. With an increase of 3% to 297 l, non-alcoholic drinks accounted for the greatest increases. The "winners" were waters, of which every German citizen drank almost 140 l (+4%). Functional soft drinks – a rapidly growing market in Western Europe: growing by 30% up to 2011, as estimated by the British market researchers at Zenith International. In 2006 the average per-capita consumption was around 11 l. The Germans and British were particularly keen consumers. Both countries each accounted for 33% of total Western European consumption, followed by Italy, Spain and France. Zenith International breaks down consumption into four categories: Nutraceuticals (plus different ingredients, which are said to have positive health effects and benefits), energy drinks, sport drinks and enriched beverages (plus vitamins or minerals, for example fruit-content drinks). In waters special aromas, among others, lemon grass, lychee, sweet lime, pear, passion fruit, balm, mallow (malva) or lime blossom help to stabilize the body's energy balance, increase and strengthen the metabolism or top-up the body's reserves. "Smoothies" offer pure fruit without chewing, every 250-ml bottle corresponds to two portions of fruit. Vitamin drinks energized by magnets are designed to strengthen the immune system. The additives used in Asia are clearly more exotic: Guarana-oyster extract, blood-thinning vinegar or collages for attractive, beautiful skin, healthy bones and teeth... write your comments about the article :: © 2007 Exhibition News :: home page |