Preparations for drinktec 2009 enter the critical phase

contents

europe

Preparations for drinktec 2009, the World Fair for Beverage and Liquid Food Technology, are stepping up a gear. In mid September the registration documents were sent out, and by March 2008 the drinktec team will begin allocating stands. drinktec 2009 takes place from 14 to 19 September at the New Munich Trade Fair Centre. Around 1,500 exhibitors from all over the world will be coming here to showcase the latest technologies in the manufacture, filling, packaging and distribution of beverages of all types, including liquid food.

Among the firms who have already signed up to take part in drinktec 2009 are multi-nationals as well as small- and medium-sized enterprises. For the latter the drinktec organisers have put together an especially attractive full-service package, for exhibitors who book stands of up to 50 square metres. As well as stand space, it also includes a full stand-building service and communication services.

In visitor acquisition the critical phase begins in autumn 2008. That´s when the drinktec team launches its global PR campaign for the major event taking place in the following year. The campaign will also have an emotional pitch, says Petra Westphal: "We will be taking the drinktec 2009 road show to all parts of the globe, visiting over 30 different countries. We won´t just be presenting the hard facts, but also focusing on personal contacts, and encouraging a sense of togetherness. We want to convey our enthusiasm for the upcoming drinktec to the visitors and give them the very real feeling that we are extending a personal invitation to them to come to Munich."

drinktec isthe world fair for beverage and liquid food technology; a launch platform for world innovations; the only fair to cover the entire production chain including system solutions; the place to see live demonstrations of machinery in operation; a magnet for managers, experts, CEOs, COOs and investors from all over the world; market-oriented – it presents a structured range of products and services for a defined target group of visitors; a trade fair for new markets and the place to meet tomorrow´s customers.

write your comments about the article :: © 2007 Exhibition News :: home page