|
contents | asia | ||||
| Automechanika Shanghai-2007  Automechanika Shanghai – one of China's professional forums for the automotive parts, components and aftermarket industry – will take place from 5 – 7 December at the Shanghai New International Expo Centre. With over 1, 000 exhibitors in six exhibition halls, the 2007 event will be without question the largest Automechanika show ever held in China. Exhibitors from 24 countries & regions will join. The fair will also feature the Automechanika Academy and the Match-Making Forum, as in previous years.According to the US Federal Trade Commission, product piracy costs the automobile industry more than € 9 billion every year. The situation in China is critical, where unprecedented economic growth has brought about an unparalleled surge in various illegal activities in regards to Intellectual Property, such as trademark infringement. In the automobile industry, counterfeit auto parts not only betray consumers' trust and cause economic losses to the copyright holders, but also bring potential risk to public health and safety. Many drivers do not know that by using inferior-quality parts on their cars they endanger themselves and others. Playing its part in the fight against fake products, Messe Frankfurt launched the large-scale 'Messe Frankfurt Against Copying' campaign in January 2006, to provide information about protecting brands and products against piracy at exhibitions. Automechanika fairs around the world have been a major focus of the campaign, and Messe Frankfurt advises and supports all Automechanika exhibitors in the fight against product piracy. A special display stand will be set up at Automechanika Shanghai 2007, where visitors can find information about Messe Frankfurt's initiative, and exhibitors can go to seek legal advice from an IPR professional. The Quality Brands Protection Committee (QBPC), under the China Association of Enterprises with Foreign Investment, has organised nine member companies of the Automotive Industry Working Group – Bosch, BMW, Chrysler, Daimler, Delphi, Ford, General Motors, Peugeot-Citroen, and Volkswagen – jointly with two other well known automotive parts manufacturers, Mann-Hummel and ZF, to participate in Automechanika Shanghai 2007. As one of the leading international events in China for the automotive manufacture and aftermarket industry, Automechanika in Shanghai guarantees that the QBPC's message will be heard by thousands of parts dealers and buyers from across the country. write your comments about the article :: © 2007 Exhibition News :: home page |