The Thirty-Second Edition Of The Bologna Motor Show

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The thirty-second edition of the Bologna Motor Show, International Automobile Exhibition, sets off again with a new organisation and ownership for Promotor International, which has organised the event since 1981. The Italian event of reference for car manufacturers, trade professionals and motoring enthusiasts will start with the traditional prologue on 5th and 6th December with two press days, followed on 6 and 7 December by two days dedicated to trade professionals. The Exhibition will be open to the public from the 7th to the 16th of December and will involve countless initiatives that, as usual, combine the event's economical aspect with debates and discussions on current issues such as the future of the automobile market.

As confirmation of the Motor Show's traditional vocation to sensing and often preceding trends in the car industry, in this edition, it will dedicate particular attention to new frontiers of research in line with environmental issues and topics that need to be considered for an ecosustainable future. This is also the central theme of the advertising campaign developed by the Armando Testa agency, which has been assigned responsibility for the creative side for the eighth year running, using a visual and a slogan that express a hope for greater harmony between the car industry and nature.

2007 Motor Show edition is ready to start, with the figures of its 30-year success story behind it: last year, over one million two-hundred thousand spectators (1, 203, 618) packed the140, 000 square metres of the Exhibition Centre for 11 consecutive days. This result was the merit of the increasingly qualified presence of car manufacturers, which last year previewed a total of 114 new products (including 14 worldwide previews) to create a world-class event.

This status was testified to by the presence of 390 exhibitors from 21 different countries and the substantial participation of exhibitors and trade professionals from the BRIC area (Brazil, Russia, India and China), countries that will play an ever-greater role in tomorrow's car industry.
There were some 96 conventions, press conferences, meetings and award ceremonies, confirming the key role played by the event's diffusion and debate aspect, which has always been characteristic of the Bologna Automobile Exhibition.

These patterns are also echoed in the sponsorship of the 2007 Motor Show, whose main sponsor for the second consecutive year is Barclaycard, the credit card division of the British credit group Barclays Bank Plc. Shell, the Italian member of the Royal Dutch Shell group, will once again couple its name with the outdoor arena dedicated to the traditional displays and competitions. Bridgestone will once again be the Exhibition's media sponsor and, true to tradition, will offer the public the chance to join test-drives with vehicles fitted with its tyres on one of the outdoor areas.

The Shell Arena therefore prepares to become once again the focus for the passion of car and motorcycle lovers, who will have the chance to see their champions at work: last year over 50, 000 spectators filled the all-new seating stands to watch the 31 contests held over the 11 days and that involved over 349 drivers and 341 vehicles.

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