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| Franchising & Trade - International Franchising and Trade Exhibition  Franchising & Trade, the European event of franchising and the innovative formulas of commerce, licensing and partnership will take place from 19th to 22nd October in fieramilano. The event will be held at the same time and in synergy with Host, the event dedicated to professional hospitality, the first in this field worldwide. Over 250 exhibitors are expected at Franchising & Trade, including Top Brands and small and medium sized companies. The last edition of Franchising & Trade recorded over 25 thousand visitors, many of them from abroad.The format of the event, which will enjoy an improved layout in the modern and functional fair area of Milan, as usual includes a vast and significant exhibition area which will function alongside the traditional calendar of relevant appointments, seminars, meetings and round tables which have always been a trademark of the Milanese franchising event. On the exhibitors front the foreign participation, as tradition demonstrates, was also considerable. Equally, the 2007 edition will be dedicated specifically to internationalisation, with well over eleven official delegations (from India, China, Great Britain, Greece, France, Spain, Portugal, Germany, Kuwait, Singapore and Nigeria) of influential buyers, who will visit the exhibition. The organisers are already at work to define agreements with national and international sector organisations, contacting operators from emerging areas as well as those where franchising is already a well established and developed system. Sure benefits of awareness and promotion will also reach Franchising & Trade from the contemporary Wellness World Exhibition, the salon of the industry of wellbeing and sport, a vital sector in a phase of great expansion. This year Franchising & Trade, an exhibition dedicated to one of the peak sectors of Italian distribution, also falls within a positive and interesting conjectural phase; according to the data circulated by Assofranchising – the benchmark association of the sector which represents over 60% of the overall turnover – in 2006 in Italy the turnover grew by 8.3%, reaching 19.7 billion Euro. From the Assofranchising/Quadrante Report it emerges that the sectors which "contribute" heavily to the overall turnover of the franchising networks are primarily large scale retail trade, followed by the sector of travel agencies, which is in strong growth, and fashion. write your comments about the article :: © 2007 Exhibition News :: home page |