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| Esurance Business Analysts Create Their Own Rates Esurance is a direct-to-consumer auto insurance company, offering its quality products and services online through www.esurance.com. Esurance is a member of the White Mountains Insurance Group, a publicly traded financial services holding company specialising in property and casualty insurance. With its proprietary technology, Esurance takes the inconvenience out of shopping for, buying, and managing auto insurance by automating and streamlining traditional processes. This innovation enables Esurance to operate at reduced overhead when compared to traditional insurance companies, while still performing the key functions of an insurance provider. Because of the real-time nature of their business, delivering insurance products and services directly to consumers via the Internet, Esurance needed the ability to easily and quickly handle the inevitable and never-ending changes to rates and underwriting rules, while also supporting large volumes of traffic on their Web site with a quick response time. Other rating systems did not offer the desired rating flexibility and seemed to have scalability issues in terms of the volume anticipated by the company, all of which would result in less-than-acceptable response times. Esurance needed a solution that would enable its business analysts to update rates and underwriting rules, without being dependent on its IT programming staff. By empowering the business analysts with the right tools, Esurance felt it would achieve multiple benefits, including reduced miscommunication, cycle time, and costs. Esurance is committed to consumers and was not willing to compromise on response times. So, whatever solution Esurance selected, it had to be able to consistently provide response times of less than two seconds, preferably one second – 24 hours a day, 7 days a week, 365 days a year. Also, whatever solution they selected had to integrate well with the Esurance back office environment, which is comprised of a variety of highly customised solutions from multiple vendors. With its innovative approach to high quality and efficient product delivery and service, Esurance is well recognised by the industry and continually receives awards from both analyst and consumer publications. Approximately 90% of visitors to the Esurance site also rate their online car insurance experience as "Excellent" or "Good." Esurance was named one of Forbes Magazine's "Best of the Web" picks for the convenience of online car insurance quotes, great customer service, and special auto insurance discounts. Esurance is also proud to have been recognised by Change Sciences as the "#1 Auto Insurance Web Site for Ease of Use, " and has consistently received high marks from a leading consumer product evaluation publication. write your comments about the article :: © 2007 Exhibition News :: home page |