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| The 2007 International Construction and Utility Equipment Exposition ICUEE 2007 - The Demo Expo is offering a series of web-based education programs to help exhibitors hone their pre-show and at-show marketing efforts and better connect with customers. The 2007 International Construction and Utility Equipment Exposition (ICUEE) will be held October 16-18, 2007 at the Kentucky Exposition Center in Louisville, Kentucky. ICUEE show management is presenting the seminars through the fall of 2007, geared to company trade show coordinators as well as marketing and sales professionals. Well known trade show strategist Steve Miller is featured in the modules, and he is joined by experienced ICUEE exhibitors to discuss issues such as measuring return on investment, booth design, exhibit staffing, target marketing and pre-show promotion. Each web module is 30 minutes in length, and while registration is required, there is no fee. ICUEE features extensive product demonstrations where attendees can operate equipment under job-like conditions. The show will cover more than one million net square feet of exhibits of the latest construction and utility equipment, technologies, products and services, as well as industry-focused educational programming. write your comments about the article :: © 2007 Exhibition News :: home page |