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| The Horti Fair 2007 The Horti Fair 2007, which is being held three weeks earlier this year, from Tuesday 9 to Friday 12 October inclusive, has 'Focus on Water and Energy' as its thought-provoking theme. According to executive director Wim van der Loo, the Horti Fair is not just an exhibition of new products and services, but also a platform for the exchange of knowledge. Preview for trade pressWith more than 900 exhibitors from more than 50 countries, the Horti Fair in the Amsterdam RAI is the most complete of horticulture trade shows worldwide and its 50, 000 trade visitors also mean that this event is annually the international horticulture platform for doing business, strengthening contacts and exploring trends for the future. The exchange of knowledge happens at the exhibition during the breakfast briefings, short walk-in seminars in the House of Retail and House of Genetics pavilions and theme discussions in the Horti Fair House of Technology. The complete range of floricultural products and trendsetting new concepts is concentrated in the House of Retail, exclusively for suppliers to retailers, and there is also an inspiration plaza and 12 short walk-in seminars every day. 'The story' behind the final product will be communicated in words and images in the House of Genetics by six technology companies and an interesting programme of walk-in seminars. Sometimes a fictive product is involved that researchers are still dreaming of and marketing executives do not even dare to think about yet. But it is often an existing horticultural product that describes how it has been developed and what future objectives it can help to achieve. Present and future horticultural techniques are the focus of the House of Technology. This pavilion is an interactive discussion and information platform where experts engage with visitors, where new products from the technology segment of the fair are concentrated, and where the very latest concept ideas for future greenhouse designs are shown. The exhibition theme of 'Focus on Water and Energy' also runs through this pavilion like an interlinking thread. write your comments about the article :: © 2007 Exhibition News :: home page |