|
contents | europe | ||||
| CPM UK Turns Insight Into Action With New Board Appointment CPM UK, (part of the Omnicom group) and the No 1. field marketing company in Europe and the UK and contact centre for growth, has announced the appointment of Stephen Bisset in the newly created UK Board level position of Insight Director. Stephen, who lives in Hertfordshire, has over 20 years of expertise across a range of industries including retail, FMCG and financial channels and will be driving customer acquisition, retention and development for both the CPM business and its clients. Most recently, Stephen has worked as a Director of London based business EHS BRANN working on behalf of clients such as Barclaycard, News International, Homebase. Prior to this, he has enjoyed a wide-ranging career having worked in a variety of planning and analysis roles including Planning Director of Proximity London with clients such as Eurostar and Masterfoods and has also worked as a strategic consultant for both Mercedes Benz and Kimberley- Clark. Commenting on his new appointment, Stephen Bisset said, "CPM has an established global capability and reaches over 430, 000 contacts a week, in both the field marketing and contact centre space. I am delighted to have the opportunity to work for the leading field marketing company and hope to be able to build upon the company's resources, experiences and achievements by providing a clients with enhanced high level insight and business intelligence moving forward." In order to manage a durable relationship with the customer, a business needs to gather the right information about its clients and arrange that information for proper analysis and action. CPM has set itself apart from its other leading competitors with one of the first appointments of this kind in the UK field marketing industry. write your comments about the article :: © 2007 Exhibition News :: home page |