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| TTG Incontri-TTI TTG Incontri-TTI, scheduled to take place from 12 to 14 October at Rimini trade fair complex, is changing to keep apace with new market requirements without altering its successful formula. This business-to-business trade fair event in the tourism sector – promoted by TTG Italia Spa, a company in Gruppo Rimini Fiera – has a new exhibition layout, with more space dedicated to TTG Incontri. This year the East entrance will also be open to visitors and the press, as well as the main entrance to the south. TTI also has some major new features, including a workshop for the promotion and marketing of Italy as a product in national and international markets. The workshop is preparing to set a new record in this 7th edition: reaching a total of 550 buyers at the fair, equivalent to a growth of more than 8 per cent compared to the contingent of tour operators present last year when, with more than 500 buyers, the event consolidated its status as the main stage for promoting Italy. TTG Forum provides interesting useful meetings to illustrate the latest trends which influence the tourism sector, to imagine and predict future scenarios in the travel sector, to understand how the new consumer is changing along with his way of interacting with the tourism product on the basis of organised behavioural models, the result of the combination of many different elements: lifestyle, work routine, use of free time and way of satisfying basic needs. TTG Forum will be a chance to know an innovative approach, which makes it possible to keep up with increasingly demanding consumers, not stopping at registering destination preferences but accurately intercepting and decoding the signals sent out by the demand, predicting new consumer trends. The topic is: the consumer is changing, the market is changing, the tools are changing, a journey in search of a future which is already here. There are two main areas for in-depth analysis: Recognising the signs of change with the presentation of a qualitative and interpretative monitoring system for a better understanding of the mechanisms which generate new tourism consumer trends. Getting to know the tools to deal with change: mental and technological supports for adapting to a market which is changing more rapidly than the companies which operate in it through CRM, Email Mktg, Mobile Gateway, Web Marketing and Geo Mktg, as well as new ideas for creating travel brochures aimed at reference targets, thereby making savings. write your comments about the article :: © 2007 Exhibition News :: home page |