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| BioFach Japan  "Japan changes over to organic wine." Although such a statement is probably exaggerated at present, the Organic Wine Pavilion at BioFach Japan, which takes place in Tokyo from 10–12 October 2007, will certainly strengthen the unmistakable existing trend. With the Wine Pavilion, the organic products exhibition offers this promising market segment a platform in the Asian region for the first time and so proves its trend-setter role once again. Some 60 winegrowers and wine merchants will present their wines to the Asian market and an international clientele on an area almost three times as large as originally planned.The organizer Nürnberg Global Fairs creates the right ambience for organic wine exhibitors to really attract the attention of visitors on a display space of more than 100 m2. Over 200 wines will be available for inspection and tasting. The Japanese are sake drinkers, but good wines from Europe have become increasingly popular over the past years. Wine still plays a subordinate role, but this is now changing rapidly according to reports from the well-known and widely circulated American industry magazine Wine Spectator. The market analysis also clearly points in this direction: The sale of wine in Japan has risen from half a million to almost nine million litres within the past ten years. Especially the high-class catering segment has discovered European wines. Japan's top chefs attach great importance to the originality of ingredients, but accompanying drinks with character are just as important for a good meal. Overall, high priority is given to eating culture in the land of sushi experts. Organic wine will first have to capture a place in the Japanese trend market for wine, but the conditions are good in many ways. Winegrowers and wine merchants from the leading European and international wine regions present their products for visitors – over 16, 000 last year – at BioFach Japan. The wine regions include France, Italy, Austria, Spain and of course Germany with well-known wineries. South African and Australian wines and sake, the traditional Japanese rice wine, are also presented in organic quality. Two of the most important Japanese wine distributors have also confirmed their participation. The statutory regulations for organic wine in Japan should be of interest to wine exporters: Although wine cannot bear the Japanese JAS organic label due to the lack of standards, organic wine certified to relevant European and American criteria may still be sold as an organic product. write your comments about the article :: © 2007 Exhibition News :: home page |