Trade Show for Components, Accessories for the Furniture Industry

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ZOW will be held in China for the second time on September 12th-15th, 2007 at SNIEC in the Chinese boomtown Shanghai. The event will take place in parallel with the Furniture China show. Office, Kuala Lumpur (Malaysia), which is organizing the ZOW show. Two-thirds have already registered, and more bookings are expected to be finalized shortly. It has not taken ZOW long to build up an enviable reputation as an efficient business platform for the furniture industry and suppliers to the industry in China. The Chinese are impressed with the unique workshop concept, the efficient organization and the communicative character of the show.

Anyone who is familiar with ZOW knows that the show is one of the major events for the furniture industry and supplies to the industry worldwide. In only a few years, the show has built up an enviable international reputation at venues in Germany, Italy, Spain, Russia and China. Complete, bundled exhibitor packages, open stand design with ample space for effective communications and a comprehensive range of services for trade visitors including free admission and catering are the real reasons why the show is so successful.

In a country where more than 80% of government funding flows into housing construction, ZOW is the ideal platform to gain a foothold in the expanding Chinese market. There are about 50, 000 furniture producers in China. Many of them come as exhibitors or visitors to Furniture China which is the leading furniture show in the country. They also take advantage of the opportunity to visit ZOW to see the latest innovative finishes, fittings, lighting and niche systems, edging, profiles, furniture shutters and drawers, materials, upholstery, etc.

Shanghai CMP Sinoexpo International Exhibition Co. is Survey Marketing + Consulting's expert partner in China. The Chinese company has established a good international reputation as the organizer of Furniture China and other trade and end user shows. It maintains excellent contacts with companies, trade associations and government agencies, and it has an in-depth knowledge of the Chinese market.

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