Fresh Rotterdam Trade Fair

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With "Fresh Rotterdam", Ahoy' is starting up a new platform for focused fresh food events, including trade fairs, conferences and seminars. Innovation and the exchanging of knowledge are central, both in fresh products as well as in the technology behind them. Two new trade fairs are planned for 2007: InnoFresh and FreshTec. This new initiative is to take place on 10-12 September 2007 in Ahoy' Rotterdam, located in the centre of the agro-logistical heart of the Netherlands. The InnoFresh and FreshTec are inextricably linked. The social concept of fresh has an explicit link to the innovative sector of potatoes, vegetables and fruit.

InnoFresh is zeroing in on the requirements of both suppliers (producers, wholesalers, importers ) as well as (re)sellers (retail traders, caterers, restaurants, out-of-home) in order to stand out from the competition. New ideas are created at InnoFresh: not just in physical product innovations but also in the area of taste, presentation, experience, health and product contents. InnoFresh is to target visitors from supermarkets, fresh food specialists, domestic caterers, (company) restaurants, catering companies and institutional clients such as hospitals, care institutions, old folks' homes, schools, prisons, etc.

FreshTec is the answer to the question for faster, more efficient, more flexible, better and healthier processing, adapting, packaging, transporting and storing fresh products. Technology in optimum form, thus completely specialised for the fresh food sector. Those attending FreshTec include meals manufacturers, distribution companies, catering businesses, wholesalers, growers, supermarkets, distribution traders, sorting and packaging companies, food processors, cutting companies, supermarkets and fresh food specialist businesses.

In recent years, Ahoy' has hosted the AGF Totaal trade fair. Fresh Rotterdam is the successor to this fair for potatoes, vegetables and fruit. Earlier this year results based on market research concluded that the old trade fair concept of AGF Totaal did not meet today's market requirements, while at the same time a trade fair in Rotterdam clearly foresaw a need for a platform and networking opportunities for the AGF sector.

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