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The Promotional Gift Trade Fair

The Promotional Gift Trade Fair, PROMOGIFT 2007, organised by IFEMA, presents some excellent participation prospects at its third edition, to be held between 3rd and 5th September 2007, at the Feria de Madrid.

At the end of last edition of the fair, the organisers confirmed the general satisfaction amongst the participants, who met their commercial targets. Proof of this is provided by the fact that, even though the space allocation process has not yet started - it will do so in the near future, 90 percent of the exhibitor companies from the last edition have already expressed their wish to return to Feria de Madrid.

This satisfaction rate reflects the industry´s confidence in the event as a privileged commercial meeting point between the highest qualified offer and the demand Manufacturers, distributors and importers of promotional and publicity gifts will inform a strictly selected group of professionals and representatives from this sector about their new products and proposals. Both sides represent an industry made up by around 7, 000 companies that features an approximate yearly turnover of 1, 500 million euros, on the Spanish Peninsula.

The secret of PROMOGIFT´S success is the suitable response that the fair is giving to satisfy the needs of companies and professionals, as well as the close links with the promotion and publicity gift sector, whose main agents are committed to the fair. This is the case of the two business associations that exist in this field - the Association of Importers, Wholesalers and Manufacturers of Promotional Items AIMFAP, and FYVAR, the Association of Advertising Gift Manufacturers and Sellers; as well as the other reference trade fair in Spain, EXPORECLAM, which is being held on these days in Madrid and that is focused on the summer campaign, as well as its organiser, Reed Exhibition Iberia.

On the other hand, the Promotional Gift Trade Fair is designed to prepare the Christmas campaign. This time, and taking into account the sector´s request, the fair´s organisers have adjusted the staging dates, delaying them a few days until the month of September. Therefore, PROMOGIFT 2007 will take place between 3rd and 5th September. Likewise, this time, and also aimed at meeting the sector´s requirements, the show will start on a Monday, instead of on a Wednesday as has occurred to date.



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