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Health+Fitness Business Expo & Conference

Health+Fitness Business Expo & Conference, a division of Nielsen Business Media, announced that Paul Zane Pilzer, a best-selling author, world-renowned economist, adjunct professor and wellness expert, will join the August 2-4, 2007 retail strength, cardio and fitness equipment trade show as the keynote speaker.

Pilzer, a "New York Times" best-selling author, will discuss his vision of the future for the fitness and wellness industries and how the opportunities - and challenges - for fitness and wellness professionals are greater than ever before. His philosophies, as outlined in his latest book, "The New Wellness Revolution, " challenge scientists, fitness solution providers, businesspeople, food manufacturers, doctors, and others focused on disease prevention and anti-aging to realize that they are part of a worldwide revolution and a combined industry estimated at $500 billion in 2007, rising to $1 trillion in the next 5 years.

"Reading Paul Zane Pilzer's latest book is a rare and eye-opening experience that lets you see your profession in a whole new light, " said Richard Kelly, Health+Fitness Business marketing manager. "You are reminded that what we do in the fitness industry is a vital part of an overall wellness industry that is growing by leaps and bounds as a result of the increasing health issues facing our world. Show attendees will leave this keynote address energized about their role in this new industry and more aware of business opportunities the industry will provide."

His success and knowledge quickly made him a nationally recognized businessman and economist and as an appointed economic advisor to two presidential administrations, he warned of the impending savings and loan crisis years before others were willing to listen. Now, Pilzer is attracting attention in the health industry with his most recent book, "The New Wellness Revolution."



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