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| Lingerie Americas, The Lingerie Trade Show  Lingerie Americas, the established lingerie trade show in North America, will launch a new show, Lingerie Americas Las Vegas, at The Venetian Hotel Resort, from August 27 thru 29, 2007, it was announced by Patrice Argain, C.E.O., Lingerie Americas. The new show, exclusively dedicated to the intimate apparel industry, will spotlight medium to high-end brands and will correlate to the Fashion Market Week in Las Vegas (during MAGIC, The Exclusive, ASAP global sourcing show, Accessories – The Show, etc.).Lingerie Americas Las Vegas will be held in a 45, 000 square foot venue at The Venetian Resort Hotel, one of the world's top Hotels, in the heart of the Las Vegas Strip and convention centers. This prestigious location will provide an excellent venue consistent with the high-end events and brands for which Lingerie Americas is known. Lingerie Americas Las Vegas will strongly benefit from the existing structures and communication tools that have made the success of the show in New York City. It will be promoted thru an extensive marketing campaign including trade advertising, newsletters, telemarketing, mailings and cross-promotion at other Lingerie Americas events, including the two New York shows and also at Salon International de la Lingerie in Paris. write your comments about the article :: © 2007 Exhibition News :: home page |