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| Cosmoprof North America Cosmoprof North America will be held on July 15 – 17, 2007 at Mandalay Bay Convention Center, Las Vegas, NV. Cosmoprof North America, the premier business-to-business beauty event encompassing all sectors of the industry in one venue, unveils its newest initiative, Discover Beauty. Debuting at this year's show, this groundbreaking program is designed to assist newly emerging brands in finding the proper market, while spotlighting the newest trends for retail buyers. Cosmoprof North America has carved a unique place in the market allowing small and new companies to jump-start their distribution efforts and gain quick visibility from corporate buyers. It has become the playground where beauty buyers go to discover new beauty products, henceforth the new initiative "Discover Beauty." Additionally, through the presence of Cosmoprof shows worldwide our specialists can immediately spotlight newly emerging unique brands to bring them as part of this special program. Prominently located on the show floor in Pavilion A, the Discover Beauty Lounge will display the selected brands in a sophisticated and modern environment. Brands launched by entrepreneurs new to market often find it difficult to scout and obtain face time with buyers. Participation in Discover Beauty allows them to assess market potential and meet with several buyers while at same time obtain feedback and possibly new distribution. Simultaneously, retail brands in addition to consumer beauty editors must seek out the next beauty trend that will appeal to the ever growing consumer's appetite. By carving out a unique area at the show this year, Cosmoprof North America provides a solution to this beauty enigma. To qualify for Discover Beauty, candidates must be either a new company or an existing company not yet distributed in the US market, introducing a new innovative product or collection. Discover Beauty is open to a limited number of pre-selected exhibitors. Participating companies must feature unique products that have been created specifically for retail distribution channels. write your comments about the article :: © 2007 Exhibition News :: home page |